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Station Group, stationmaster are not unfamiliar, cause everybody to pay close attention to is "L elder brother", and exposed the "L-brother" is only the tip of the iceberg, there are many hidden behind the "L-brother" quietly in the stuffy sound to make a lot of money, "L-brother" thing although past a long time, but this way has let many stationmaster, Seoer are crazy about it, let's take a look at how this money-making tool operates.
What is a station group?
Station Group, as the name implies is a site formed by n Independent site groups. Large websites will generally have their own site groups, such as Sina, Tencent are from the N site to form a site group to support the main site, but the point of view from the SEO is not so.
The appearance of the station group in the SEO perspective is that the n is not related to each other independent sites, independence means that the domain name is different and not linked to each other, not in the same IP, content and style and so there are differences even the registration information for each domain name is different.
Usually the station group is to occupy an industry or product, so the station group of each site deployed keywords are in an industry or with a product-related, and then to optimize these site groups, so as to achieve a large number of site keywords occupy search engine natural rankings of multiple results, The sites that occupy search results are usually from the same person or organization.
Advantages of the station group
As mentioned above, the biggest advantage of the station group is the wide coverage. Suppose an industry or product related keywords have 100, then do station group will probably do 200 or more sites and expand keywords, then search this industry or product keywords, search results show most of these 200 stations. If you do a station group and the home page search results did not occupy the most important or most of the position, then relatively speaking this station group is a failure. So the advantages of the station group are reflected in the targeted strong, individual combat capacity, can be the weight of the site to do a keyword, ranking naturally easy to come up, which is the charm of the station group.
How to operate the station group?
Hundreds of websites, how do individuals operate? First, the cost of the station is neglected, just maintain the energy is enough to make everyone crazy. But the station group has developed to now, the market already has many similar construction station software to appear, causes the station the manpower cost to be reduced greatly, one person can manage hundreds of websites easily. Jinhua casually find a site group software, as shown in the following picture:
This webmaster star is a very simple and easy to use the station group software, it set site management, keyword management and collection, article content processing and publishing, site hosting, such as one-stop service. The webmaster simply has to do the setting, within an hour can complete a station group of construction, open the software every day can be handled, greatly reduced the human cost, so now the threshold of Operation station Group is very low, any experience of the webmaster through this software can be independently completed station group operation and maintenance.
Although the operation and maintenance can be achieved through the software, but the search engine is also constantly updating the algorithm, so we should try to avoid the following factors, in order to prevent the search engine after the bulk extraction features, resulting in "L-brother" station group in bulk by K this situation.
Station Group Operation Notice:
1, Domain name registration information is best not the same
Domain name registration area, registration platform, registrant, registration information can be used to diversify. Google has specifically acquired a domain name registration company, but not open domain name registration, only for internal use of Google, it can be seen that the search engine is based on domain name registration information to judge, so try to avoid the same. It is worth mentioning is due to the domestic audit domain name registration information, so register the domain name in the domestic information to be careful to fill in order to prevent being "harmonious", if it is a part of foreign registration, can be virtual some information out also harmless.
2, the domain name suffix is best not the same
The domain suffix currently has dozens of kinds, but generally do station group webmaster in order to save costs, will choose to register a batch of similar. The cheap domain name of the suffix such as TK. info, in theory, the domain name is not much of a relationship with the search engine, but when a domain name of a suffix is determined by search engines as rubbish, Most domain names that use this suffix will be affected. Google recently cleared all the co.cc search results, so in order to better avoid this situation, the choice of domain names do not take into account the cost, but also to prevent the search engine across.
3, the website's style and the procedure best not to be same
Many do station group webmaster will choose some kind of program or style, this is out of habit and easy to operate reasons, but may be a lot of webmaster did not take into account the search engine can extract the characteristics of the site style and procedures, they have this patent, Once a style or procedure is judged or most of the use of this style or program in the search engine seems to be making rubbish, then there is a great possibility of mass drop right or by K, so in order to better avoid this risk, we should use a variety of Web site style and procedures to do station group.
4, the site hosted by the host IP best not the same
A site under the same IP is punished, also affect the same IP under the other sites, this everyone knows, so the choice of the virtual host to diversify, domestic, Hong Kong, the United States, as many places as possible to store. Although placed in the same IP or space for easy management, but also greatly increased by the risk of K, so we recommend that the host when choosing to consider the region, host providers and other factors.
5, the site group of links between the best not the same
Station Group is not a sprocket, many webmaster will be the station group and sprocket mixed or at the same time, this is very dangerous operation. Sprocket is for the main push target site, and the station group is each site to rank, so do not link between the station groups or cross links, as far as possible to wipe out the relationship between each site, one is to avoid the joint punishment, and also let the search engine that these sites are natural existence of the site, Have nothing to do with each other.
6, site group of the content between the best not the same
The content of station group is usually from collection, collection, false original or original is not related, but should be added for each site is different from the station group of other sites, many webmaster operations will make such a mistake, all the collected content published to all stations group, resulting in their own station groups between the site directly competing with each other, Will eventually affect the effect of the station group. Because all the content of the site is the same, will make the search engine to determine most of the mirror site, it is difficult to have a good ranking.
The power of the station group is indeed not negligible, once the operation is good, occupy a certain industry or popular product search location, the benefits to the webmaster is unimaginable. Like "L." There was speculation that he or his team would be able to earn a single year's income compared to a medium-sized enterprise, but the benefits of it. Because of the large number of site groups, many factors will be the search engine to determine whether the station group, so the above rough list of the station group operation should avoid some of the factors, as far as possible to avoid the risk from the search engine. Of course, there are more practical factors, in summary can be summed up in one sentence: The station group should be as natural as possible! Let search engines think that each site in the station group is a natural site, it is safe.
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