Analysis of community and electronic commerce

Community and E-commerce, to investigate its cause and effect, it is inevitable that "chicken eggs or chicken eggs," the problem of no solution. The owner of the community, all the times do not want to put the list of transactions in the community into E-commerce orders, in order to harvest white silver; http://www.aliyun.com/zixun/aggregation/7871.html "> Owner of e-commerce platform, Always do not want to the past customers with the community nets down.

From these two types of product characteristics, the community is suitable for brand promotion, E-commerce platform suitable for display transactions, both complementary, indispensable!

The online argument is: "Can the community be profitable?" ---I looked to laugh! As a participant and planner of e-commerce transformation of Huaqiao Road teahouse, I would like to analyze the experiences and conclusions of the 2005----2008 years:

1, community business, conducive to community development and stability. Transformation is not an easy thing, but, as Ma Yun said: The era of net business will replace the era of netizens. Are many community owners or managers worried about political communities? Business, stability, security! Business is the way out for the community.

2, the use of community curing popularity, increase the viscosity of the site. A simple E-commerce site is one of the shortcomings of the business and customer communication is very inconvenient. Hundreds of thousands of repeated explanations of QQ annoying, e-commerce platform on the stereotype of the credibility of the value of no intimacy. Never forget that another link to online buying----to share, and that sharing must be done through the community.

3, the use of community advocacy, the establishment and promotion of brand. We are very clear: the ultimate goal of network marketing is brand, Word-of-mouth. Simple E-commerce Platform for the promotion of products can only be carried out through advertising. The existence of the community, so that the promotion of the brand into a game of intelligence, many people enjoy. The skilled net guest will compare the overseas Chinese Road tea home decoration Everybody talks and the West Shrine's prodigal mm concentration camp: One does not have the advertisement, or the advertisement is soft cannot be soft; Which one do you like?

4. Community popularity produces the green shoots of e-commerce. Overseas Chinese Road Tea house is the landlord community of real estate website, so it is natural to have home demand. 05-06 years, the home merchant naturally enters the community, gradually forms the climate, until produces many tens enterprise.

5, the design of a reasonable food chain structure, effective use and cut into the community. What do you do? What is the core of business? Is there a steady stream of advertising investment? How can business scale? How to cut into this community food chain?---These are the most important considerations for e-business planners. Free time, I want to specialize in community E-commerce value chain marketing. The process of community e-commerce is more complex, unreasonable design will seriously damage or even eliminate community sentiment.

Conclusion: Popularity is the basis of Community electronic commerce. This is the consensus of the majority.

Reprint Please specify the author: Dream Qinhuai (http://blog.sina.com.cn/mlqh365)