Analysis of current medical industry status and SEO facts

Abstract: Since the contact with SEO, I have been engaged in medical industry, contact the medical profession so long, give me the biggest feeling is a word disorder. This disorder is not only reflected in the content of the site, medical network promotion is a very vulgar way to promote, take

Since the contact with SEO, I have been engaged in medical industry, contact the medical profession so long, give me the biggest feeling is a word "chaos." This mess is not only reflected in the content of the site, medical network promotion is a kind of extremely vulgar promotion way, take the medical push to say, plainly is in the no bottom line of the advertisement, found a new platform on the endless sitting to repeat the work, until it is to kill the worry. In the entire search market, the medical profession can be said to be one of the biggest profiteering industry, Baidu is in search of this piece of the most lucrative industry. The following author on the current medical industry status and SEO live to do a simple analysis, welcome you to reader correct and pat bricks.

1:100-degree bidding, the conversion rate continued to slump

This is a pit dad and the age of spell dad, you have seen spending money can not do things? You in the medical profession may witness this moment, now the vast majority of private medical care has opened Baidu bidding, and generally are with Baidu has many years of cooperative relations. However, with the continuous adjustment of Baidu algorithm, home competition price has become more and more, in addition to the left of the 10 positions, there are several on the right. In this way, to the top of the line, to see whose money is much more, but the conversion rate is a problem, not much money will certainly have a good conversion rate, which is the current medical bidding the most vexing problem. Many companies to increase Baidu bidding, but the conversion rate has continued to slump, directly resulting in a downward trend in performance.

Second: false advertising overwhelming, difficult to serve the public

I believe this situation is obvious to all, many out-patient clinics, private hospitals are nominal public three, the people and other well-known brands slogan, but its essence is not flattering. In addition to medical advertising, there is a medical network promotion and SEO, we are most familiar with the medical outside the push, said a little less good is to send ads, internet waste manufacturers, only the pursuit of quantity does not seek to promote the quality of the way. Medical SEO is the focus of Baidu hit the object, coupled with the continuous updating of Baidu algorithm and improve, making medical SEO in the operation of repeatedly blocked.

Third: Lack of physician-patient interaction

It is one of the main reasons why the conversion rate continues to be depressed and why it is difficult to serve the public. In other words, the hospital to profit depends on what, not rely on patients, rely on their customers. Why the medical profession is not good, many people would rather spend a little more money to go to the public big hospital, also do not want to go to the hospital that advertisement is flying everywhere. After all, people's reputation put there, who would like to take their own life security joke it. To obtain the trust of patients, we must first understand the patient's psychology, grasp the user's motivation, and enhance interaction, guide patients to hospital.

Written at the end:

Although the current medical network marketing resistance more and more, but not only SEO this one way to go, Baidu bidding is the main force, this is undoubtedly, we need to change the way of thinking, in the control of the cost of the budget, as far as possible to improve the conversion rate. In addition, may wish to seek new marketing channels, for example, the current more popular new media marketing, social media marketing, etc., do not take the usual road to slowly overcome difficulties and hardships.

This article is written by Pan Cheng, article source: http://www.pancheng.org/respect Copyright, reprint, please specify, thank you for your cooperation!