Analysis of enterprise search engine optimization

Many enterprise customers have been plagued with their own site, that is, spend so much money to do the site, why the site on the search engine did not rank le, why the site did not bring me a client resource Le, why I spend so much money to do the bidding promotion or no customers ah?

More than 80% of Internet users search and obtain the information and information they need through search engines (Baidu,google,yahoo, etc.), of which about 40% per cent of the above users click on the top five of the search results to obtain the necessary information and information; Among the above users, 80% The above will click on the search results of the home page links to find the necessary information and information; Among the above users, less than 20% will click on the second or third page of the search results to continue to search for information; After reading the above information, please look at a few of us to give you the list of several why

1, why spend a lot of money to do Baidu, Yahoo these search engines bidding rankings, but no effect?

2, why the site has been revised many times or no effect?

3, why very few people visit my company's website?

4. Why is it difficult to find the website of my enterprise in the search engine?

5. Why do people sometimes visit my corporate website but not my clients?

6, why my corporate site only as a device is submerged in the vast net of the sea

Then we are how to solve the above problems, to search the Internet, Web site to promote research data there are many, including many effective methods of promotion. In fact, although E-commerce Construction and corporate website promotion methods are many, but these promotional methods are always the case.

Many times, we do not need so many promotional strategies, just need to do a good job of the site and will be selected to promote more in-depth implementation of the method, so adhere to the site has gradually become famous on the Internet. Here, the author after learning the experience of the predecessors and their own step-by-step exploration experiments, summed up E-commerce website construction to promote the five key steps to be known, for your reference, briefly below.

II. Website Diagnostics

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.

I. Positioning analysis

Site Analysis: The site's own anatomy analysis, the purpose is to find the site to the basis of the problem;

E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;

E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;

Industry competition Analysis: Industry competition situation, industry website comprehensive analysis;

Website Development Plan Analysis: E-commerce site Short-term planning and long-term development strategy implementation feedback analysis.

Third, marketing analysis

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;

Product Analysis: Analysis of product characteristics, product selling points, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.