Analysis of stagnation of old station rank

Absrtact: SEO is a very test of a person's work, this work in addition to the requirements we need a certain SEO technology, but also need a strong executive power to be competent. But many times, even with strong executive power and perseverance, it is difficult to let some of the old station ranking breakthrough to

SEO is a very test of a person's work, this work in addition to the requirements we need a certain SEO technology, but also need a strong executive power to be competent. But many times, even with a strong executive power and perseverance, it is difficult to let some of the old station ranking breakthrough to the home page, the author of an old station is so, so far has been optimized 3 months, the ranking still stop to more than 60, can not break through:

The old station ranked stagnant, whether there are some reasons? To this end, the author temporarily stopped the station's optimization work, through a series of investigations and tests to find some reasons, finally a bit of a clue. Below is divided into two angles to share briefly, why the old station ranking will stagnate.

First: The old station early optimization over, has been punished by Baidu

The author is not the first to optimize the old station of the seoer, for this reason I consulted the station webmaster, found that the original station before the optimization work is to a website to do, because the art of SEO lack of a certain understanding, so inadvertently caused the site to optimize the problem of excessive. The most obvious is that almost every article has been added several anchor text, the following figure:

The vast number of anchor text before the beginning of the site, although the ranking played a certain positive role, but continue to develop, this kind of practice is more and more disgusted by Baidu, so after a period of time the site's ranking has been dropped to 100, so, in response to this problem, the author has done the following solutions:

(1) Appropriate deletion of articles containing too much anchor text. It's not too late to mend. Although Baidu has been included in the database and released these contain too many anchor text articles, but we have to know, Baidu is not going to crawl these articles, if we do not delete these articles, when the spider crawled again when the article will find the anchor text again, This is undoubtedly deepened Baidu on our website aversion degree, so, delete some articles is also useful.

(2) In the follow-up work, try to make the anchor text appear naturally. As mentioned above, it is because the use of too much anchor text leading to the site optimization, ranking stalled, but not the request that we no longer use anchor text. We use anchor text should be scientific, nature, such as today's "website optimization" This word to point home, tomorrow we can "search engine optimization" This word points to the home page, in general, to do the anchor text diversification, do not deliberately optimize a word, but also do not add every article, otherwise the effect will be greatly discounted.

Second: The old station did not pay attention to optimization work

Optimization is only one of the reasons for the stagnation of the old station rankings, on the contrary, there is no optimization in the early stage of the optimization work will become difficult. Because of some reasons, some old station stationmaster may not have contacted SEO, therefore they will not send out the chain, will not update the article and so on work, causes the old station not to get the optimization, the weight also did not accumulate, therefore the late need to quickly obtain the rank is not an easy thing. Of course, this difficulty is only relative, as long as you continue to do high-quality content, for some high-quality friends chain, these no foundation of the old station or can get the ideal ranking, but it depends on whether you have this patience and executive power.

The old station ranked stagnant, there will always be one of the reasons, seoer not because did not see the ranking rise will easily give up the old station, should learn to think, from various angles to summarize the reasons, and to make corresponding solutions, I believe perseverance will always achieve results.