Analysis of the chain strategy of furniture net

Absrtact: The website long tail keyword optimization is vital to the website overall optimization, many enterprise websites only pay attention to several keywords of the homepage, but has neglected a large number of potential users are searched by the long tail keyword search. If we can make good use of long tail

website Long tail keyword optimization for the overall optimization of the site is critical, many corporate sites only focus on the first few keywords, and ignore a large number of potential users are through the long tail keyword search. If we can make good use of the long tail theory, we will get a lot of effect.

Today to share with you about the site you are studying, because they have done furniture industry, the industry's big site or some understanding. Beauty Lele Furniture Network is the rapid development of the last two years, his success and the site itself clear SEO ideas inseparable.

First look at the site's current optimization results:

From webmaster tools to find he has nearly 1400 furniture related to the long tail keyword has ranked.

Moreover, in many long tail keywords, the front 20 many pages are first, also means that the site's 400 keywords are in the first position. Although each keyword Baidu index is not very high, generally also in 50 or so, but the sum of the amount of a lot of.

How to optimize, just now we have mentioned it's outside the chain strategy, I briefly drew an external chain graphic case:

Above has shown the approximate path, the site's external chain resources are basically through a series of can bring the actual flow of the open platform to obtain. Compared to the forum signature outside the chain, webmaster tools outside the chain and so for the outside chain of resources more targeted.

1, blog outside the chain

Basically are their own site inside the copy of the article forwarding, very basic blog outside the chain and blog wheel chain method. From the type of blog, mainly rely on the Tianya, Sina, NetEase, and news and other included a better blog. Blog content to add a long tail of the key words of the anchor chain, and basically can do the relevant article anchor chain connection, the relevant content anchor chain. Few posts will add a homepage link. This approach is mainly to the article page and column page, increase outside the chain of resources, promote the ranking of Long tail keywords.

2, happy, everyone, I burn, watercress and other social network outside the chain

The social network is the typical characteristic of the web2.0, this part of the operation method and the blog is similar, mainly also reprint article and add the anchor chain to connect. But compared to the blog mass, this part is done manually, therefore, the content of the article can be seen to see the quality of a lot of good, at least the graphic editor good-looking. In a shared community such as everyone, additional reprint is available. In addition, it can be found that the social network is connected with the blog part, similar to the big wheel chain principle.

The most worthy of our learning is their control of the published articles, the same article will not appear in the same Web site, scientific planning of the external chain of resources is an important step.

3, Baidu products outside the chain

Baidu's high weighting of products is the industry's default. However, Baidu now know, Baidu Encyclopedia to do an external link is difficult to the sky. Beauty Lele Marketing idea is very clear, do not use link to guide the way, and through the guidance of users to search for the main. Through the blog and Baidu's own product link to guide the user to reach the destination. From the other hand increased word-of-mouth advantage, but also to avoid the Baidu audit too strict problem.

4, the site within the chain optimization

The optimization of the inner chain is as important as the outer chain. Because the site main program for the cms+ Forum, therefore, in the forum mainly set the keyword replacement, to the long tail keyword plus anchor chain. In addition, each single page of the keyword density also strictly grasp, you can see that the site editor in this respect received a professional SEO training. Integrated into the keyword optimization strategy.

Summary：

Through the investigation and analysis of excellent website, it can be found that the work of the chain is also a strategic art. Many webmaster friends in the site to know the importance of the chain, but too blind. We recommend that you assign a plan and ideas to optimize your site before optimizing your daily work. Side can achieve a multiplier effect.