Analysis of the impact of user behavior on search engine rankings

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The user behavior that can affect rankings is as follows.

1. Website Traffic and Alexa rankings

This is the most direct, error is also the biggest factor. In particular, Alexa rankings, because the sample distribution is uneven, and easy to cheat, and site real traffic often vary greatly. However, the overall site traffic to a certain extent, after all, to explain the popularity of the site.

2. Ctr

The percentage of site pages that are clicked in the search results. Although the number of clicks is mainly determined by the ranking, but because of the site's popularity, user experience, title writing, and other aspects of the difference, and some pages may be ranked back, but there are relatively high click-through. All search engines record the number of hits on search results and find that some pages have average hits that exceed their ranking position, and may think these pages are more useful to users and thus give a higher ranking.

This is the so-called "click" on the site rankings sometimes have the effect of reasons, especially for Baidu. However, many people who have used the tap will find that the results of a simulated click to improve the ranking does not last, that the click rate is likely to be one of the ranking factors, but the search engine also has preventive measures.

3. Website Bo

Pop-up rate, access time, access to the number of pages these indicators reflect the site's milk, can also be recorded by the tool bar. The lower the eject rate, the longer the stay, the more access to the page, the better the site user experience, may have a positive impact on the rankings.

4. User characteristics

Whether new users or old users, a user repeatedly returned to visit the same site, indicating that the site is useful, should be given a better ranking. For example, the user himself is an expert in which field, he may also have influence on the ranking of the site visited.

5. Repeat search and corresponding clicks

The first time a user searches, clicking a website may not find a useful answer. Click the "Back" button again to search the bow of the Search Fruit page, click on another site, to find the results of their own help. This behavior pattern may affect the rankings of both sites.

6. Brand name Search

If a brand name or domain name itself is a lot of users search, the brand's official website is likely to be the user in search of the site, the rankings may be increased accordingly. For example, in the field of SEO, "point stone Interaction" has the brand effect. Although search "SEO" point stone site ranking is not the first, but there are a lot of people directly search "stone" or "point stone interaction," will also have an impact on point stone site rankings. We can see that "point Stone Interactive" Home page title does not appear in the "SEO" the word, but search "SEO" ranking has been good.

7, social media website

Social media sites that appear with a page's link or site name may also affect site rankings. This point is discussed in more detail below.