Analysis of the methods of website optimization around users

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Now many of the site to optimize the staff of the Baidu algorithm is often at a loss, although some SEO staff can grasp the core of Baidu algorithm adjustment, that is as far as possible to the Internet to bring greater help to high-quality Web sites, such a site can get Baidu's favorite, But this SEO optimization effect seems to not be able to achieve the corresponding expectations, not to bring new changes to the site rankings, and just to improve the quality of the site, often not its laws, these naturally will cause the lack of optimization effect.

Some SEO staff strongly promote the principle of optimization around the user, this principle is the site's operation and design are around the user to do, for the search engine demand is placed in a relatively minor place, through the user experience to drive the corresponding optimization effect, it seems a good way, But this way or the concept is a simple fake encyclopedia, it is difficult to apply to the actual situation, and the following article from three aspects to detailed analysis of how from the details around the user to do site optimization of the specific methods.

I. Marketing to diversify

Today, 70% of the user's Internet access comes from the search engine entrance, this is enough to illustrate the importance of search engines, but in addition to more than 30% other users through other channels, such as advertising, network hyperlinks and other modes of access, so in the promotion site, it can not simply ignore the 30% user, Of course, the search engine entrance is obviously the first, through the long Tail keyword optimization and a variety of optimization methods to enhance the site content in the search engine exposure, but also to increase some offline ads, as well as some other high weight of the forum to publish some ads soft text, Of course, to publish to a number of sites with the same target group of relevant channels, so as to effectively promote the site's propaganda effect.

Second, the service of their own users

The biggest goal of doing a website is to serve your clients well, rather than serve a good search engine, the reason why many SEO optimization is facing the bottleneck is the key to the optimization of their own from the beginning of the optimization strategy on the problem, such as optimization only pay attention to the search engine optimization, and ignore the user optimization, So once the search engine appears to be in trouble, the optimization of staff to create a kind of unprepared.

So in the new website optimization Strategy, transformation of the core to the user's services, such as through the chain into the Web site content and site functions and many other aspects of a comprehensive analysis, to enable users to feel a great deal of help on the site, and the use is very concise, now search engine page why so concise, The purpose is to make users very easy to start, not to Taobao shopping, but also need self-study for a period of time to be enough to use, from this point of view, the site must first have the simplicity, plus the content of the rich original, you can achieve better service to users.

Third, seriously understand the needs of users

The key to website optimization lies in the constant grasping of user's demand, for the optimization of staff, user needs is a dynamic concept, is changing with time, which requires the optimization of personnel to close joint Web site development of the specific situation of the site content and structure design even including functional design should be continuously improved, Here to pay attention to, to avoid frequent web site revision, but in the process of design more attention to the continuity of the site, as well as the user needs of scalability, so as to enhance the adaptability of the site. This user needs to be through and the majority of users to carry out positive communication and communication to achieve, in the optimization of the site, remember behind closed doors, to pay attention to interaction, practice of truth.

In short, now do site optimization is not the kind of simple sprocket and cheating optimization era, even in accordance with the normal optimization model is difficult to keep pace with the search engine algorithm reform, but if as long as you learn to optimize the site around the user, then it is sailed, now still Yimapingchuan! This article source: http://www.zgmrrcw.com China beauty Talent Net starts A5, reprint please keep the link, thanks!