Analysis of UTO optimization is the optimization method of user interaction generating content

Absrtact: UTO optimization aims to emphasize the importance of user interaction and user transaction, promote the collision of users ' ideas, viewpoints and interests through the interaction between users, and inspire users to communicate or trade with each other, constantly publish original content and promote the whole

UTO optimization, designed to emphasize the importance of user interaction and user transactions, through the interaction between users, promote the user's ideas, views, interests of the collision, inspire users to communicate with each other or transactions, and constantly publish original content, enhance the overall value of the site, to achieve user satisfaction with the operation of the target. No matter what type of user interaction, is to allow users to establish a strong user relationship, through the relationship will be firmly glued to the site, the user base of the site. Win the user, we will win everything. This paper stations a row of key analysis Uto optimization is the user interaction generation content optimization way.

One, stationmaster should not become the website original value content main provider.

At present, most of the personal webmaster think that the operation of the site, that is: every day to adhere to update the content and adhere to the external chain. So the establishment of the site, stationmaster is hard, is bitter force, is helpless. In particular, when we experienced Baidu's long-term K-station and down the right, we began to lose direction, overwhelmed. The webmaster should not become the mechanical renewal content and the release chain manual worker, but should become the website operator. The user will be fully organized, through the activities of the site, the question of the solution and the promotion of transactions, and gradually promote the user for mutual exchanges or transactions, the release of original content, mutual satisfaction with the needs of the site to enhance the original value and user experience. Only the user is the most understanding of users, and only users can truly meet the needs of users.

Second, the UTO is the user interactive generation content Optimization way, lets the user satisfy the user is our operation goal.

User interaction generated content, far more than a single webmaster release content, more can let stationmaster realize the pleasure of operation, more suitable for the long-term operation and development of the website. Webmaster can not be long-term as the content of the publisher and survive, so we can never enjoy the success of the operation of the sense of achievement; stationmaster only becomes the operator, lets the website become the user Exchange or the transaction platform or the channel, such website ability is has the infinite development potential, and brings the huge profit for us.

Whether the birth of great thought, or the accumulation of huge wealth, are formed in the interaction between people, there is no exchange of thought collision, no transaction of the interests of collision, is not to produce great ideas and huge wealth. Only allow users to interact, so that users can trade up, to stimulate the potential of users, for your site to provide a steady stream of original value content, to meet the needs of more users, so that the site has never exhausted the development of power to truly achieve the spiral development of the website.

Third, UTO optimization emphasis is the user interaction and user transactions, QQ Group, YY Voice and forum program is the best marketing tool.

UTO optimization is to extract user transactions as the name of the word, originating from user transactions directly related to the Web site profitability; user transaction is a kind of user interaction, because it directly involves to the website operation profit, so the user transaction as UTO optimization name; UTO optimization that is: User transaction optimization. All user interaction, in the end is to achieve user transactions, to obtain real profits. Businesses and users, users and users, websites and users of all types of transactions, are we need to focus on the operation of the direction.

General users, such as: the answer to the question, the organization of the activities, QQ group chat, yy voice communication, are to promote the formation of user atmosphere, and gradually establish a strong user relationship, to inspire users to participate in the site content building enthusiasm, so that users to establish a sense of belonging to the site, the establishment of the brand site. When we will user interaction of all content, are gathered in the nature of the interactive nature of the forum program, it can form a force, the aggregation effect will be generated, to promote more frequent user exchanges and user transactions more diverse, and ultimately achieve the site to continue to obtain profits.

In short, UTO optimization is through various kinds of interactive marketing methods, the development of deep user's operating mode, is through user interaction to generate original value content of the operation mode, is the emphasis on user interaction and user transactions, to achieve in exchange transactions, in the exchange of business strategy. Only user-generated content, relative to the user, is the most valuable, but only users understand the needs of users, and only users can meet the diverse needs of users.