Analysis on the flexible Operation strategy of Web site--User psychology

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I remember when I was running a year ago, at that time is also contact operation soon, before crazy to find relevant information learning, learning SEO, website promotion, network marketing and so on books, and put it into the actual work, the effect is some, but too rigid, can not think of Tai Chi so four two dial, If the site to promote out, playing to create a profitable mature products, said the task for the weight is not too, especially my novice, the pressure is very big.

Operations I personally think that the site's operations are like raising children, in the potential of the site, start to slowly care, and so you in a burst point of time, began to grow, there is an exponential growth, early operation how to let him in the shortest possible time to find this burst point?

Website operation I understand that there are rigid operating methods and flexible operating methods, the rigid operation strategy is to use certain means mainly is the electric business class's low price, the promotion, the SEO, the advertisement and so on means, compared to the competitor in the service, the product slightly has the superiority, just like Gome's electricity merchant is cheaper than the Beijing East price more than 10 yuan, No matter how expensive it is cheap so little, a lot of no, flexible refers to the use of some users of psychological issues, including the user's conformity heart, believe that the authority to reduce the cost of discrimination methods, such as QQ show product contrast in the heart, compare and user differences in the heart, in order to get a certain Today saw a video, foreign social media how to make their own products, brands can stand out, using social media, the voice of the public to determine the reputation of your site. The prerequisites here must be in the public relations of your social media. This is a long user psychology application.

Psychology of website operation

An effect called the goose effect is that a goose is born to take what you see as a mother. This is the effect of the young goose. The reaction to economics is very different, that the first impressions that people say will always affect you. Assuming that our site is a user-facing product, then you can reflect your site to the user's young goose effect. Your first impression is delivered to the user that satisfies the user's needs, so you can say that you have a valid user, and still very high viscosity of the kind, such as when the network disk appears, YA can replace u disk, save a U disk of a sum of money .... Add a little bit of new functionality to your site, maybe a little innovation that can be very helpful for your operations. .... This feature is based on the user's needs. When it comes to competing with your competitors, a little innovation is important ....

The future trend of website operation will be gradually shifted to the user psychology research, grasp the user's heart direction, there will be a more unique effect, in fact, many sites have begun to use this direction, generally in the imperceptible in the process, such as the invitation code registration of this method, reflecting the rare for your psychology, Google + invited the time , online buy dozens of dollars a, if everyone can use, I do not want to arouse the wishes of the people, of course, this method is only suitable for word-of-mouth, or have a certain impact of the site, just like Dot, know, and so on, exactly this invitation method, attracted a group of people with industry words, called experts, Product experience, this group of people in front of the new user is very strong voice, "expert" said: "This site is good, how to, can meet what needs, can .... These discourse power attracts many users, and according to the user's conformity heart and the heart inertia, most will start from the website a little, go to consume to enjoy, As the microblog on the words of celebrities can cause crazy forwarding, basically do not think of forwarding, some I do not understand the pieces are forwarded, no matter whether this sentence can help you, have turned, this is the user's psychology.

As the user's Internet consciousness is getting stronger, in particular, users spend money, such as electric dealers, online shopping groups are mainly located in the young people, mainly concentrated in the age of 20-35 years, not internet practitioners, but has a strong ability to learn the Internet, can continuously in the online shopping to find the most cost-effective goods, They are also not in the groping how to buy something really cheap, a colleague of mine every day only to see the special products pat. After reading off the page, although she previously for and Tencent, but I think this can not be too much of a connection, think you have wood have such experience? Whether you have, anyway, I have, who let me be poor ....

Beautiful said this site, the girl here with friends say shopping, said shopping, share the trend of new products, with experience. By paying attention to more fashionable chums, matching high man, discovering beauty, the search is popular. Using social media to deliver information, and to share information, this uses a multitude of common people's acceptance of the herd mentality, by sharing the mentality of arousing girls to beauty, like a book says: From the social identity to the big social identity: The tipping point of the popular .... In fact, there are many psychological applications, this invisible thing to word-of-mouth publicity, viral marketing has brought unlimited opportunities ...

A former colleague, suddenly from the product to the operation, I was surprised at first, when we work together to do products, feel that he has a strong internet potential, from the traditional industry product managers to the Internet industry, almost effortlessly, can see that he has a strong internet gene. (Colleague Blog: www.kaqishu.com Now he is ready to run full-time, I can feel his pressure, because the operation needs to control and coordinate more resources than the product, and most of the external resources, and products, but I believe he can, because the product can be good people, Operations are basically reliable ... here to the friends who want to learn to do business!

The idea of this article comes from a book called: "Internet Entrepreneurship Prelude II: Website operation of Humanity, strategy and combat"

Article written more chaotic, just hope that we have time to look at this book, I hope you learn something.

Original: http://www.webiwen.com/archives/103