Analysis on the methods of patients ' conversion rate in hospital network marketing

Absrtact: In a sense, the keyword is divided into core keywords and long tail keywords, the core keyword nature is fierce competition, military battleground, but the long tail word is also very important even more important to say. Long tail words are more likely to bring transformation. But the core word and the long tail word

In a sense, the key words are divided into core keywords and long tail keywords, the core keyword nature is fierce competition, military battleground, but the long tail word is also very important even more important. Long tail words are more likely to bring transformation. But the core word and the long tail word are mutually cooperate, not each independent function. They can let users find your site, the core word easy to let the user understand a certain disease has which hospital provides the service, therefore is very important, completes the core word after is the long tail word to play the role the time, the user searches these long tail words to carry on the hospital information which before collects to compare chooses the suitable hospital to see a doctor. The role of our network marketing is to guide users from ignorance to understanding to judge the last to see a doctor, the whole process we are in the user's unconscious to help guide. Then we have to analyze the chain of keywords, and let these keywords rankings can enter the user search results, including the site rankings and channel rankings.

Long Tail keyword features: ①, relatively long, generally composed of two or three phrases or phrases; ②, the Long tail keywords will appear in the content page, ③, ranking instability, user search is less, a single keyword flow is small, the overall flow is big;

Hospital website Core keywords are generally "painless abortion, infertility, obstetrics, gynecology, male" and other keywords, if the ranking of good words will bring good traffic, but these flows may not bring economic benefits. Why is that? The reason is very simple, because homogeneity is very serious, network information more and more, in the end to believe who? So we have to intervene in the user's entire search decision-making process to guide them to our hospital. The following analysis of the keyword chain, to teach everyone to learn to analyze methods:

Case: If there is a female friend in Qingdao want to carry out the first crowd, so she went on Baidu search:

Analysis of patient decision making:

1, the patient searches "the crowd", "the Painless people" "the person before the operation attention matters" and so on the key word understanding the popular science knowledge, knows the crowd is how, must pay attention to what, has what technology and so on knowledge;

2, then she will search "People's Hospital" "Painless abortion Hospital" "Qingdao People's Hospital" "Qingdao Painless Abortion Hospital" and other key words to know which hospital can do the crowd, the psychological understanding of which you have a hospital, can do the people.

3, but which hospital credibility is the best, Word-of-mouth best? Worthy of patient trust and rest assured? Usually search for "the best painless abortion hospital is Which?" "Qingdao which hospital's painless flow of people is the best?" "and other similar keywords to find a hospital that suits your needs,

4, probably established to which hospital will search "Qingdao painless abortion how much money?" "How much is the Mary Maternity hospital in Qingdao?" "and other similar keywords to understand the consumption of local people;

5, the final will be a number of doubts about the business or telephone consultation, if satisfied with the appointment of a doctor.

Above we analyzed the user never understand until the doctor's entire decision-making process analysis. It is not difficult to see that if we can give proper guidance in this process, we will be able to produce the most possible transformation. We must focus on this analysis of key words to promote, to ensure that their site can be in this keyword chain can be users to search, at the same time to obtain the relevant words in the channel ranking to strengthen the hospital and site exposure and trust. Network marketing is important to have this sense of analysis, if you treat each keyword chain, I believe the effect will be good.

Author information: Fall Maple seo, personal blog: http://blog.163.com/seo_luofeng/

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