Analysis on the operation mode of comparison shopping website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Comparing shopping is actually simple to say, we have seen this model, such as "Baidu Group Purchase Website" "Group 800 Navigation", these two are group buying site of a navigation station, rather than the navigation station, rather than the shopping type of the site, through strong data statistics and comparison, Let users make the right choice from a multitude of goods or services, and then form a purchase. This is generally what we like to contrast is nothing but price and product parameters, of course, there are other buyers of some evaluation and so on, through a series of comparisons, so choose the satisfaction of the purchase. And the shopping comparison website generally only provides the commodity performance, the price and so on information comparison service, does not participate in the commodity purchase process, guarantees the fair, the fair principle.

1. Compare the service mode of shopping website

One-way mode, this type of comparison shopping site only provides information on different products for customers to find and contrast, does not provide the transaction process. This kind of web site is generally from various types of price information network evolved, it is divided into two situations: one is the Web site to a single commodity. such as the "good book" This site, on the provision of a number of online merchants book comparison, not only include when, excellent, blue, Bertelsmann and other famous websites, but also involved in various professional bookstores, with nearly million books information, it also brings together a large number of preferential information and coupons. The other is the website contains many varieties of goods. At present, most of the comparison shopping sites are using a single service model, this model does not directly provide users with shopping services, because only do not participate in the transaction link, can truly ensure that the interests of the user is the interests of the site, while ensuring the dual-win relationship with online shopping sites.

Full-mode, this type of comparison shopping site not only offers different product comparison services, but also participates in the commodity trading process. The purpose of the integrated service model is to do the distribution and payment through the reputation of the website's own brand, and to eliminate the consumer's concern about the security of online shopping, but the website operation of this mode is not very ideal at present. Because as a comparison shopping site, once you can not guarantee their neutral role, it is difficult to win the market,

You do your own electronic mall platform, and the price parity site will be some of their own information priority treatment, will naturally cause some shopping site dissatisfaction, the cooperation between the two sides is very problematic. Without a lot of online store cooperation and a wealth of online goods on the basis of no comparison, consumers will not patronize.

2, compare the profit model of the shopping website

Comparing shopping This business model is a successful starting point for a reasonable positioning, and based on positioning to carry out business, it must be to attract businesses, but also to attract consumers, this service model determines its recipient model. At present, all of the comparison shopping sites can not be charged to consumers, the main income from the merchant's annual fees, traditional online advertising, pay-per-click and trading commissions.

3. Compare the technical mode of shopping website

Compare shopping website Core is the search technology, we according to the search engine data source, divides into two kinds of technology pattern: first, the engine through the network crawler, the Intelligent Analytic data extraction system and so on technology means, obtains from the on-line store real-time, and changes in real time, this kind of technology is most suitable for the auction The other is the alliance with the online merchants, the agreement cooperates or registers the merchant through the engine to provide the interface, the initiative submits the data regularly to the engine. These two ways, in the comparison of the different stages of shopping, play their respective roles.

In the initial stage, in order to accumulate large-scale data rapidly, the first way is the necessary means. Because during this period, the efficiency of a merchant-signed agreement or an autonomous registration is far from satisfying the needs of development for a variety of reasons (business awareness, engine influence, etc.). But the realization of this technical way, will bring a certain degree of access to the business system pressure, and because the comparison of shopping patterns to the online product pricing pressure, so many online retailers set up a variety of technical means to prevent the comparison of the purchase engine, and the comparison of shopping sites are constantly technological innovation, break the other side of the blockade. ebay's previous spat with the comparison shopping website Bidderedge. After a period of development, comparing the meaning of shopping for businesses and consumers to recognize and accept, business from the promotion and the needs of their own interests, will be a large-scale choice of some strength and influence of comparative shopping search engine agreement or registration to join. In the final stages of development, most of the engine data will be submitted by the Merchant.

4, compare the technical problems facing the shopping website

The principle of comparison shopping is the use of special search technology, into the online stores automatically search, and then automatically summarize the search results, queues, comparisons and selection. Compare the technical threshold of shopping is quite high, it to the information retrieval, artificial intelligence, computer network, distributed processing, database, data mining, digital library, natural language processing and other fields of theory and technology, can not find the effective lowest price, how to make the crawl effect more comprehensive and accurate, is to compare the main technical problems facing the shopping website. Compare shopping to technology requirements to achieve the following features: The first is the speed, not only to meet the user's quick grasp and use of the requirements, but also to quickly search the target site; the second is accurate, the shopping engine emphasizes the accuracy and validity of the product information retrieval results, and finally the intelligent, can carry on the fuzzy information recognition, and must have the expert system to In short, technology is a comparison of the core competitiveness of shopping websites.

5, compare the service problem that the shopping website faces

Comparing shopping is not only the price, but also the comparison is only a kind of technical means to serve the users, not the whole and core purpose of service, the enrichment of related shopping information and the perfection of service function are very important. Compared to the previous generation of shopping sites more emphasis on the visual comparison of commodity prices, the relevant information is few, the site information is lack of value, and the price is not a lot of users decide to buy the only factor. With the development of related technology, now the comparison shopping more focused on providing consumers with more comprehensive information (such as product introduction, business distribution range, etc.) and business integrity recommendation coefficient. The future of comparison shopping should focus on how to provide consumers with comprehensive, valuable and accurate shopping information, improve the customer experience, so that they quickly and easily make the ideal shopping decisions.

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