Analysis on the operation of local automobile portal market

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Yesterday morning casually write "Local car portal operation experience Dry goods sharing" sent to webmaster network, did not expect to get so much attention. From yesterday afternoon to now, has been webmaster friends add me qq, and I share some of the views of the site operation. This is my unexpected, let me trepidation.

I did not carefully consider the text of the article, a very casual article out, and sent out. Motivation has two aspects: the beginning of the new year, summed up their own; new website online, need some soft text exposure. On the whole, both goals are well achieved. This morning spare time to think about, why the article can get most of the recognition, why can let most of the peers have a feeling. I think that sharing what content is not the most important, it is important that I am really sharing, although the motives are not very pure. However, in general, the article is valuable. Something of value always has a spread effect that is beyond your expectation.

The same is true for websites, website operations and business operations. The most important thing is to put the interests of the core users in the first place. We all know that every day careful operation of our website is to make money. But we have to find that in this case, if you just to make money to do things, then you are very difficult to make money easily. If we aim to do a role in the industry chain, let each party feel that our site is useful. At that time, believe that the money will run itself.

If Uncle Li is not Li Gang, then an easy to make money of the site, is definitely a useful site for people. Therefore, in the site vision, functional ease of use of kungfu has not been home webmaster, should work hard. Nanjing Car Network Everything is super serious in doing. Try to make a useful website for Nanjing Auto Users. I was in the office more than 11 o'clock last night. Analyze the work of team members on the same day, check some errors of the website, send an email to the technical team. Finish these, intend to go back, a webmaster added my QQ. Chat a lot of content, details are not important, the core is that he has a car website, for more than a year, every attempt to profit is to lose money. Even in the tangle of who should make money.

Let's start with the question of whose money to make, for local car portals. And this thing has to do with only three parties, your car website, buy car consumers, sell car dealers. Here head, buy a car consumer is dead, buy a car dealer is dead earn, you can only earn who should know it. Think of and dealer stand on one side, to buy a car to sell to get how much money even it. I believe that the Win/win is there, the local car portal should be thinking and car dealers to cooperate for a win.

Current situation of business operation of local automobile portal and corresponding suggestions:

Problem one: Personal relationships are rampant in business activities, and most local car sites rely on local connections. And each 4S shop owner get along very well, so can smoothly get the ad list. The problem with this situation is that webmaster comrades too pay attention to personal relations, such a model, it is difficult to expand and improve. Other members of the team are also difficult to do. Limited network resources, it is likely that people because of these small benefits without studying sustainable development, can learn to copy business model. Foolish, lost the watermelon.

Suggestion: Forget the network, friend business can not coexist. You can talk to her about the local car market environment, you can talk to him about your site's products and plans, ask his advice. As an employee of the auto industry, his advice may be on the nail.

Besides, don't ask him for an ad order. It doesn't make sense to do your own thing seriously. The popular sentiment, attracts the dealer is the automobile user, you have a bunch of loyal car user to be OK. What you have to do is try to make the site more useful. Let colleagues in the team who are in charge of marketing know what they should do and how they should do it. This involves the problem of the documentation system.

I am a lazy person, very lazy kind. A lot of things, I only do a few times, to prove that the method can be done without thinking that can get the correct results, I will be summed up. The first step, why, what the second step, and then throw it to our colleagues, he can test the number of high, of course, will be higher than the number of I perform better. Connections, do not copy and Ponder, do not only see the ease they bring you, forget they let you lose more market.

Question two: The profit way is mainly the hard advertisement, has the automobile group purchase and so on aspect the attempt, but has not been groping to sell all parties to satisfy the pattern.

Suggestion: Seriously do service, do product. Vertical products to ensure that the site has the basis of income and user groups, and then do horizontal development. Vertical product is the most fundamental function and service of automobile portal, let the user come to the website do not feel the website is very simple, a car website should have something to do well.

Then you can do something horizontally: local related entity cooperation, supplies sales, repair and maintenance services, and so on.

Question three: The website has the benefit, but is difficult to support the better office environment, the higher team quality. So the website in the technical aspect, the management aspect lacks many. The site is weak.

Suggestion: If the second problem is solved, the income will not be so small. So, the solution to this problem is to deal with the second problem first. Then seriously do the team, so that the overall improvement of the team. Back to optimize the product, so that the entire site has been at an elevated level.

Question four: The local market is too small to reach the ceiling easily.

Suggestion: Yes, for a three or four-line city, a total of 50 not to the dealer, really can't do it very large. The status quo of this part of the city is really the personal stationmaster is engaged in. Relevant areas of the webmaster can do regional, for example, Hubei Automobile network, northern Guangdong Automobile Network.

Finally, share a car website test drive process document: Sunchuo.com/test.pdf. Hope www.njcw.com Nanjing Car network sincere sharing can get good returns. Hope that local car site webmaster can be a lot of guidance communication. QQ2717980