Analysis on the profit model of Mice industry website

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At present, the domestic E-commerce platform for the exhibition industry, most of it is based on business-to-business web platform, almost no one can say that there is a swing on the surface, let alone profit.

Basically now the exhibition industry website is to copy the traditional Business-to-business website profit way: Advertising and fee member income two parts. Some of the sites will also sell some of the ancillary products, such as exhibitor list, exhibition magazine, exhibition Publications. The traditional E-commerce site profit model seems to have been very mature, can really rely on the site itself, the resources of the few profit, not to mention the exhibition industry is special. Then the traditional Business-to-business website's profit way in the exhibition industry is feasible, we simply to the exhibition industry website profit model to do a discussion.

Advertising profit: All E-commerce sites can not be separated from advertising revenue, do promotion, lead traffic, enhance the site Word-of-mouth, create a website brand, and finally attract advertisers. However, we can find that the exhibition industry E-commerce site in the area of attracting advertisers is rarely done well. Most of these ads are for an exhibition of the organization to do publicity, these ads are mostly free to do, or to increase the site click-through. Why the exhibition industry site does not attract companies to the site to advertise it, this shows that the site's stickiness and brand effect is not enough, the company believes that in the website advertising is not enough to bring their own higher visibility and benefits. In the final analysis, the site itself overall planning and content integration appeared problems, can not attract the exhibition industry-related enterprises. In this regard, the recent on-line exhibition industry website: Bump Exhibition network operation soon in advertising investment to make good results, the home page ad soon be several in the exhibition industry leading Enterprises (business directory) to sign the advertising position. Later, we will briefly analyze the success of the concave-convex exhibition network in this respect.

Fee members: In the business-to-business industry website, the most important is the toll members, the site can be profitable is the number of members of the fee. And most of the exhibition industry website can not be profitable because it does not do this part of the work. No longer mention the concave-convex exhibition network, has been a stable member to join the toll members.

Analysis of the concave-convex exhibition network can be in the online will soon be profitable, but there are only a few:

1, site positioning clear, open the home page can be seen site positioning: China exhibition marketing service provider. The so-called exhibition economy refers to a kind of economic form of economic development through the activities of organizing conferences, commodity exhibitions and exhibits. Bump Exhibition Network is positioned in all activities of the exhibition and enterprises to provide a variety of marketing services.

2, the site user structure is clear, concave-convex exhibition network positioning user structure: Exhibition venues, organizers, exhibition service providers, exhibitors. For different types of users, to provide intimate service, so that it can enjoy the service at the same time produce benefits.

3, site planning and design in place, you can see that the Bump Exhibition network for the site planning, website design is indeed a lot of effort. The website content is comprehensive, the navigation is reasonable, the search is in place, the speed is also good. Web site UI Design generous, clear, can be said in the exhibition industry website design has been jiapin.

4, the website service comprehensive, in place, through the exhibition industry all sorts of resources detailed conformity revises, realizes the traditional service and the innovation business seamless connection. So that the site to become a conference-related enterprises to provide all kinds of industry information and trade-matching platform, and relying on this platform for mice-related enterprises to provide a variety of exhibition positioning, market research, brand promotion, channel and customer resource sharing services, and to do a variety of recommended services to exhibitors.

For the exhibition industry site profit on the temporary analysis here, the level is limited, please criticize the advice, hope to be able to provide a little help for the exhibition industry friends.

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