ASO Tips (a): How to name the application

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Yesterday has analyzed the influence ASO (the APP Store optimization) The main factor, today in view of these factors, discusses with everybody in detail about ASO skill. But since not all application market searches use complex algorithms, these factors may not apply to all markets, but they will certainly apply to app search engines.

Do aso as SEO, the first thing is to do keyword analysis, and keyword analysis techniques Many people have said many times, I will not repeat. So after we have chosen the target keyword, how do we do aso?

The first factor is the application name.

The application name is very important, so what kind of application name is the best?

First is the name that matches the target keyword completely. For example, your application is a chess game, and named "Chess", if the user search "chess", your application name will be for you in the search results page rankings plus a high weight. If users search "Chinese chess", then the name "Chinese chess" application will naturally occupy a greater advantage. The following figure:

But most of the time our application name doesn't exactly match the target keyword, this should be divided into two cases, the first is the name and the target keyword irrelevant, which we have nothing to do, can not be "Angry Birds" renamed "Game-Angry Birds"? The second scenario is that the name contains the target keyword. such as piano games, the target keyword is "piano" your name may be named "Invincible Piano" or "Piano Hero", in this case you have to choose the latter, that is, "Piano hero", so that the target keyword in the former, will be more than the target keyword after the higher weight, which originates from the SEO in the word segmentation technology, but through observation , some application markets have taken this factor into account.

Yesterday we also mentioned the search results page hits the application ranking role, most of the domestic Third-party application search results did not join this rule, but I believe that there will be. The name of the application is good, it may directly improve the user to open your Application details page of the probability. So when it comes to naming your application, it's also very important to think about how the name is more appealing than the ASO factor. Like "Crocodile Little Naughty Love bath" (where's my labeled) if translated as "my water?" will be much worse. "Angry Birds" if named "Bird Slingshot", it is estimated that many people do not want to go down.

Trailer: Next time I will explain the application of the description of the impact of ASO! Please pay attention to the Internet Observer blog.

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