Absrtact: SEO people should know all the places can be optimized, but also should understand how to optimize these places, but also must understand not to optimize all these places at the same time, otherwise the site is easy because of deliberately optimized by the search engine punishment. Typical over optimization
SEO people should understand all the places can be optimized, but also should understand how to optimize these places, but also must understand not to optimize all these places at the same time, otherwise the site is easy because of deliberately optimized by the search engine punishment.
Typical, overly optimized site features include:
1, the external link anchor text is the same, is generally the most important target keyword.
2, external links rapid growth in a short period of time, and then stop growth. Many AdSense began to promote the exchange of time to spend a link, and so the effect reached to stop the establishment of links.
3, external link anchor text and Web page title height match.
4, the page on the optimization of the keyword optimized places have been optimized, such as title tags, keywords and description tags, H1, H2, bold, export link text, picture alt attribute, the first paragraph of the page text, internal link anchor text, body, URL. These places are can do SEO optimization place, but really put these places are optimized, now add other obvious seo factors, away from being punished is not far.
5, internal links and external links lack of change, most of the target keyword for the anchor text point to the home page. Natural links will be in the form of URLs that have links to deep content pages.
With these offerings, if the site is a new site, the time to stay in the sandbox may be longer, if it is the old site, when these factors all add up to a threshold, may be subject to some form of punishment, such as the most important keywords ranked sharp decline.
If the site rankings drop a lot, the site over optimization is one of the possible reasons to consider.
The solution is to optimize, for example, in the title of the page to add some non keyword, the elimination of bold, dilute the main words, so that the entire site optimization to be punished under the threshold.
In short, do not optimize the place are optimized, to make the site appear natural balance.
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