Baidu Mobile Search algorithm

Absrtact: According to the survey found that with the gradual popularization of mobile devices, users in the mobile Internet search constantly improve, this may mean that the future end of network marketing is mobile search, in other words, all network marketing to the end, must

According to the findings, with the gradual popularization of mobile devices, users in the mobile Internet search frequency is increasing, this may mean that the end of the future network marketing is mobile search, in other words, all network marketing to the end, in the "mobile" this search platform to see the real chapter, And the search results using mobile device queries may be different from the results of a desktop computer query. Coincidentally, November 21, 2012, Baidu's mobile product media conference, Baidu introduced mobile search development trends confirmed this point. (Note that the following content also applies to Google Mobile search ideas)

The author thought that mobile search, different data will be displayed in two places, the first mobile device app will be with the desktop computer search using different data, the second is to use the same search engine, but because the search for different purposes, the search engine will give different results. Perhaps I say so, we do not understand, in fact, I do not understand, but the possibility of speculation, we continue to look down.

Baidu Mobile Search Products service is the main content of mobile search and general search separate two different scoring mechanism, so that two of search results are not the same. It means that if you use the same keyword search, the results of using a desktop computer to search for a mobile device are different. But does not mean that all search will get different results, this depends on the keyword.

According to the above section of the road, you can draw the conclusion: if you are on the desktop of the computer's SEO point of view to operate all the Web page of the SEO operation, may be in the mobile SEO effect and desktop computer search rankings are not the same. You have to think about which pages may be the data that mobile search users will need, and distinguish them from general pages. For instance, now using mobile devices for Baidu search, the result will be a mobile version of the Web page, that is, when your Web page has a version of the content of mobile devices, Baidu will increase the weight of these pages in mobile search points, so that these mobile pages can appear in mobile search, such as mobile phone version of the page.

The author of the Mobile Yuan era of speculation is: Baidusprider-mobile on the network for smart phone browsing sites, and then crawl down to index, when users use a smartphone search, these content can easily in the mobile phone screen browsing site, The width of the site is the height of the phone screen.

If the general search results can be banned by mobile pages, such as the same URL, then the mobile page will replace the general search results. But if not, the resulting mobile search results page will be interspersed with search results.

So SEO operations in this Baidu mobile search algorithm should pay attention to what? The first one is the content of your Web page have no mobile search users need information? If there are many, it is recommended that you create a mobile Web page dedicated to mobile devices. The second is that you are locked in the keyword, there is no key to the move type, if the keyword is a mobile type, but you do not move the Web page, then you will be very disadvantage.

As long as you take a moment to look around the dynamics, you will know that mobile traffic is growing fast, faster than you think. If you have not considered mobile search strategy, you should face up to this problem as soon as possible, find out your mobile search strategy.