Because dream--an amateur female webmaster SEO experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Let me introduce myself. Female, 2009 University graduate, graphic designer, starting from 2010 Amateur run a small website. Will write simple HTML code, without any professional training in website construction and operation. Most of my SEO knowledge is from Google Webmaster Help and Baidu related documents obtained.

I operate a small Web site: Boutique Story Network (www.pmume.com), 2007 registered domain name, June 2010 began to operate formally, the purpose of the site is to collect, organize, create, valuable, excellent story. One of my cousins is in charge of website content Update, I am responsible for website operation and some technical work. The current website Day ip1w.

We run the website is not a success, is not a master. Little woman on the oneself, talk about my years of amateur SEO experience.

First, chasing dreams, starting from scratch--June 2010 ~2011 year March, from 0 to 800IP

The value of Baidu and the pursuit of the goal is to recommend the most valuable content to the most needy users. Our dream is to dedicate valuable stories to our readers. In this sense, we and Baidu's goal is the same. This is what I do seo theoretical basis and spiritual motivation.

At that time, in our rented house downstairs, there is a kind of old man, I and Don often go inside look for books, always find some good old books, these books are now difficult to buy, the contents of the Internet is not. "If you send the content online, you can keep it alive!" The idea was so simple.

So the first batch of content on our site comes from these old books. Scan first, then use software to identify.

The website is I ask the colleague of the company to help establish, adopt the Imperial CMS, did not do any other SEO work.

In this way, I and Don insist on updating the story, three months later, the website IP reached 200, six months later, the website day IP to 800.

Our beginning is not wonderful, but for the development of the site left a good tradition-the dedication of valuable content.

Second, share the dream, meet the Noble--June 2011 ~2012 Year February, from 0 to 3000IP

In late April 2011, when I was happy for the development of the website, a sudden disaster came--the record number was canceled, the website was forced to shut down for one months.

One months after the site restored, Baidu site value of 0, until the resumption of one weeks, only a few IP.

Previous efforts have been in vain, how to do? I think of SEO, think of the important method of SEO, hair outside the chain. So I started to send out the chain.

I made a variety of efforts, including some of the wrong way: in Baidu know, stick, experience, library hair outside the chain, leading to the domain name is blacklisted, which makes me regret so far. There are some good practices: edit Baidu Encyclopedia, register blog, join the Open directory. The best feeling effect is Baidu encyclopedia.

Because it is amateur, so the number of external chain is very small. But these jobs have not been wasted, two months later, the site traffic to restore to the level before the shutdown.

Here, I must mention a man: Fallen leaves.

In the exchange of links to know the fallen leaves, at that time I told him that I built the station's dream and original intention, he said to me: "Like you do for the Dream site webmaster has been very few." So we became friends.

In one months time, he helped me to write 10 promotion articles, posted in the webmaster's home. I believe a lot of people have read his article, one of the most famous is about "301 Jump" ("IIS Universal 301 Jump method: url pseudo static rewrite +php301").

These articles have allowed me to increase the number of chains in a short period of time until today. Website traffic also began to improve, six months later, 2012 before the Spring Festival, the day IP reached 3000.

Then I asked the fallen leaves: "You are so help me do not see I am good-looking and single?" He said, "It's your dream that infects me!"

Third, adhere to the dream, began to leap-March 2012 ~2013 years February, from 3000 to 10000IP

As we are only amateur to do the site, there are 3000IP of traffic has been satisfied, so in addition to the same as always update the site, only to make some small internal adjustments, and so on.

In 2012 years a year, no initiative to send out the chain, there is no exchange of links, and web site traffic is gradually increasing. By the end of 2012, the website traffic is 5000IP.

As the number of visitors increases, the number of articles updated daily is increased from five to 10. The original Low-cost virtual host has been difficult to meet the needs of the purchase of a better host, the negative effect is the increase in economic pressure, had to put the alliance on the website ads.

A notable feature of this period is that direct access increases faster than search engines, and the average PV of direct visitors is higher than the PV of search engines. The impact of the site is expanding.

February 23, 2013, the site traffic suddenly soared, from the depressed Spring Festival 3000IP in the rise to 5.8WIP, lasted three or four days after the start to fall back, and finally remain in 1WIP so far.

What's the situation?

The original story "English teacher Li Jinghua's story" is widely concerned. This more than 50,000 of IP is "Li Jinghua" this keyword brought. Because this story is written in 2011, so this key word in early line to Baidu first, to obtain traffic is taken for granted.

I asked Don how you could have written this story in 2011, are you the prophet?

Tang said: "2011 years when Li Jinghua has been a negative news, so want to write a story to uncover her." ”

The famous singer son and Li Jinghua event let the excellent story net popularity rise greatly, although after the traffic from the search engine has reduced, can the direct flow and the indirect flow is many, therefore has been able to preserve the value 1WIP so far.

This leap, this is also our insistence to provide a valuable story of a success.

Four, because the dream, and Baidu peers-some small summary

Dream, content, the noble is very important, some SEO details are also very important, my best teacher is Baidu published the "Baidu Search Engine Guide" (hereinafter referred to as the "guide"), each do SEO people should read carefully. Here are some of my reading tips and summaries.

1. Write the title of attracting eyeball

I'm a neat freak, I used to have a very simple title on my Web page, are "column name + site name" mode, I think write a lot of other key words affect beautiful, in the familiar "guide" P22 related content, I changed the view: Title A very important function is to let search users understand the content of the site, It's important to attract eyeballs. Truthfully I made a change, such as the original is "folklore-boutique story network" into "folklore, Chinese folklore-boutique story network." The advantage of this change is that it will work in a short time.

2. Use description where needed

I used the imperial CMS, the previous content page description using the default system label, resulting in the same article different pagination description is the same, and then I modified the system label to make the page is not the same, and finally in many pages I have deleted the content page description tag. This is based on the guide P23. Use description labels only where needed. So it's best to be like this: Home page, column pages are required; content pages with large sections of text may not be used; content pages without large text must be used; content pages must remove large segments of text that are not related to the main content.

3. Special website

"Richer content can be provided to users with a richer content organization, such as a topic, so that users get all the information they need at the lowest cost." "The Guide" P20, this is a bold paragraph of words, the importance of self-evident.

I'm using a thematic approach. For example, my website Folk tales column has on the waking story, I have built some special topic "The Story of Confucius", "Feng Shui Story" and so on, these topics facilitate the user to extract the information, also brought the traffic for the website.

In fact, you can also use tag, more flexible. But we have not used, because the Empire CMS tag system can not edit the tab page of the description, but also dynamic page, my cleanliness and let me away from tag.

Well, I admit I was wrong! Next our SEO important work is to build more popular topics and reasonable tag.

Special told: Do not use the automatic extraction of the tag, there are plans to manually add tag is more meaningful.

4, to resolve the stay time, bounce rate and other issues

To the user High-quality content is the goal of the tireless pursuit of quality stories net, high bounce rate and short stay time to a large extent that the content of the Web page is not relevant and quality is not high. The guide is p24-25. This problem must be solved.

Our website has compiled an article "China's 200 years of Unsolved Mysteries List", released after a lot of search traffic, can jump out a bit high, stay time is too short. What to do?

I have analyzed it carefully, it should be the reason why the content is not deep enough. Because this article mentioned a lot of unsolved mysteries, can not follow the story, so our breakthrough is here.

We have also written some columns of the story as a supplement to this article.

Sure enough, the effect is very good, the problem has been resolved to a large extent, even brought a surprise. One of the "1976 Taihu incident detailed" to obtain a very high weight for the site to bring a lot of traffic.

5, let the user recommend

"Appropriate encouragement, guide users to recommend your site, the site in the search engine performance has a great help." "Guide" P21.

I used two methods, one is Baidu share code, the second is the content page when copying automatically add the current page address. The former brings me a lot of back flow every day, the latter unknowingly help me outside the chain of growth.