Beyond the advertising alliance to explore the value of the site itself unique profit way

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Ad League and the site itself is profitable in fact in the last some time, there has been an advertising alliance mm contact want me to put their ad league ads, but contacted many times I politely declined, on the one hand feel that the advertising alliance is not good to do, as often said, buckle volume, button clicks, and so on the appearance of the situation, So it always makes me feel bad, and the site itself has not put how many ads, always want to find some of the values of the site itself, so as to gain profits, after all, a website how to rely on advertising Alliance, always can not get the normal words of profit direction bar, then this article, listen to the author of their own ideas.

Before: or talk about the advertising league, in the current advertising alliance is mainly flow, the larger the flow, click ads More, then the more profitable, but some of this site, does not apply to a certain industry potential site, if your site is a brand appears, If your site is a product to appear, if your site is carefully maintained by themselves, traffic is very accurate, it is a practical advertising alliance. Starting with positive solutions

First of all, profit from the website industry to start, the website industry itself, more is its own website is to do what, from this industry to another, thus causing a chain reaction, and ultimately the potential of the industry to dig out, rather than through the advertising Alliance, after all, an industry naturally has a trade rules, Complying with the rules will also get the approval of other people in the industry. So what are the specific issues?

1 website Industry precision, on the precision of the industry, my site is a crystal lamp site, then the industry is crystal lamp, the flow in Baidu is a certain, not high or low, stable, then this industry if the alliance put assorted advertising, it seems too wasteful of resources, So what I do is find some cooperation, what is the precise cooperation? Simply speaking is to find the manufacturers directly, because now the trend of the Internet, every traditional industry want to enter the industry, then we have to do the industry if relevant, we can find these manufacturers to cooperate, Put their company's website on the website, in order to improve the relevance of advertising, ultimately can get the most relevant.

But in the case of cooperation, the following several profits, on the one hand is the sale of commission, on the other hand by clicking (not too realistic), according to the time to show the charge is also a good model, but if it is a number of high Commission products, this model is completely not take commission this advertising has an advantage, the reason you understand. Time show fees, after all, the price must be, click Uncertain.

2 website Industry cooperation, the first kind of precision to the factory, in fact, in addition to manufacturers, there is another one is sales, Alimam Advertising Alliance in fact, I still like, but I am more than I hope that the owner can actively find a site to directly direct the cooperation, rather than cast nets, And for our site owners, directly to Taobao to seek cooperation is also a good way, looking for cooperation, the only requirement is to find like-minded, the best can be accurate on the site to cast this one store products, and not cool to cast someone's home, a good one, and then do, this is the best hope to see.

Second, profits start with the derivative model, the above point mentioned the website industry, but there is a web model, that is, the small business site, there are many of the company's Web site, the site is not profitable, have turned to do Taobao, website sales really bad, but if you do not have a website, your sales is incomplete, The opening of the market for its own network is a loss, put aside the flow of the alliance, then the following is their own on the business model of the profit method.

1 The cooperation mode of the business website, there is a kind of profit called cooperation, how to say? In fact, in simple terms, when the current traffic has a lot of limitations, it may be a different angle, advertising swaps, after all, a certain industry has always been a bottleneck, but a variety of industries put together can let this bottleneck no longer appear, For example, a crystal crafts site, a ceramic website, a carving site, the flow of itself is certain, but if these three industries put together, is three kinds of users of the group, may need it? In short, it's the relationship between flow and cooperation, so, to grow, Cooperation is what you see, now there are many ways and methods can not break through, a very important factor is too independent! In the era of openness in the 2012, let's keep our traffic open.

2 The website Taobao model, there is a pattern called Taobao, Taobao on the profit itself is a very important marketing, but Taobao and the integrity of the site link is not easy to say, now the general mode is to let the site for Taobao

Lead flow, such as Ali mother, but you want to let Taobao for the site to lead traffic? For example, the site is a piece, is the source side, Taobao is the distribution side, then the source is fixed one, distribution is fixed one? is the delivery made by others or by oneself? website must, let Taobao store for you to sell, Then publicize their website, give them a big discount, they do not do Taobao is the best.

Finally, the profit from the community to start, in fact, in addition to the above types, there are other models, how to say it? That's what I'm talking about here, the Community model, the community in the previous years very fire, and now slowly calm down, but still have to start the site, after all, these communities are very hot users gather, discuss the place, So we have more choices about these.

1 Pinterest mode of sharing mode, Mushroom Street and Beauty said, these two giants, is now the author feel the best to do the piece, and today to see A5 also mentioned the Pinterest model will bring more traffic to e-commerce sites, so since want to profit, then the community of users is also the key, Special preparation is the clothing category, these users are very has the purchase potential, therefore, if wants the profit, then may use the community to make Pinterest's unique class platform, thus carries on the collection everybody's hobby and the interest.

This model is too strong, the advantage is that the conversion rate is good, the disadvantage lies in the market is not small, so how to control the choice of both sides should be considered, but this is also a way of profit, that is to do a unique Pinterest platform out.

2 Forum mode of discussion, the promotion of the Forum, you should let users to discuss the theme of this site to make interaction, for example, my site is a movie site, on the one hand to watch the address is very important, on the other hand, the view of the film Queen is very important, if you can invoke member comments Use some activities to stimulate everyone to speak enthusiastically, then this is the active method, you can and some movie ticket website promotion cooperation, encourage everybody to go to the movie theater to watch, thus obtains you should have the profit method. From discussion to profit, is a good way.

Above three kinds, is I always want to do the website profit, above and the Advertisement Alliance has no relation, some only focus on own website domain, in own domain digs out belongs own value, achieves the big, achieves strong, the crystal lamp price stationmaster, http:// Www.bestdeng.com, original starting A5, an original heart, hope to focus on their own field, make a good site for their own, so that their satisfaction, so as to achieve profitability.