Bidding landing page marking skill finishing

Everyone started to mark landing pages, possibly to differentiate between bidding and free flow, to count more granular ROI (http://www.aliyun.com/zixun/aggregation/14210.html "> Input-Output ratio"). Small head bidding software small set below share some landing page mark simple skills, let just start Baidu bid to learn friends on landing page Mark have a preliminary understanding.


 


Baidu bid landing page marking skills Learning


 


now commonly used tags are basically the use of "?" and "&" two symbols completed, the format is: Http://www.zixuesem.com/?utm_source=baidu&utm_medium=cpc&utm_term=sem


 


&utm_content=text&utm_campaign=campaign. One thing to note: "?" As well as "&" must be in the English input method state to be effective, we recommend that each time you add a tag, test the link is valid, so as not to appear dead chain.


 


Let's break down this tag and see what each part of the tag means.


 


Utm_source=baidu: Advertising platform, can be Baidu bidding, 360, sogou promotion or Soso, etc.


 


TM_MEDIUM=CPC: Advertising channel, Baidu Search promotion or is the Network alliance;


 


utm_term=sem: Promotion plan name;


 


utm_content=text: extension unit name;


 


tm_campaign=campaign: Relative to the key words;


 


Using this method we can be accurate to each click to key words, to statistical keyword consultation transformation effect.


 


above tags can be generated online via the Googleanalytics URL builder, or in batches from Excel functions. After you have tried these two tools, you will be able to understand the labeling principles and specific uses.


 

The
landing page marks, in addition to the common function of pinpointing keywords, helps us evaluate the effect of daily bidding adjustments.


 


of course, here to add a time tag to the landing page, such as &utm_time=0508, said the landing page was modified on May 8, and the specific changes will be referred to the records of the log: is to increase the preferential content or adjust the style of the consulting entrance and so on.


 


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