Brand competitiveness from the brand's independent, professional, accurate

Brand, is an enterprise's façade, is a corporate reputation, is a long-term development of the soul of enterprises. Successful enterprises will put their own brand building to the long-term development of the first, the brand to a certain cultural connotation, a good reputation brand can bring a steady stream of power to the enterprise.

From the http://www.aliyun.com/zixun/aggregation/9764.html "> Development direction of enterprises, vertical development is a scientific development strategy, But the development of a more successful brand in vertical development will develop another product or service, we call this a diversified development of enterprises, many enterprises are seeking diversification, and strive to make their own huge product system to deal with the more severe market test, but many enterprises are blindly to seek diversification of enterprises, They make their products attached to the original brand, in an attempt to brand new brands, of course, we can not completely deny that this is wrong, but at least in the long run, the brand marketing strategy is still open to question.

Indeed, in the short term, this strategy is still feasible, but if we do it over the long term, we need to let the new brand out of the original brand and operate independently to build a new brand-building plan. Otherwise, if our diversification is derived from a lot of products, very large, then our original corporate brand will become a drag, the new brand will always be masked under the shadow of the original brand, can never surpass the old brand. Therefore, enterprises should build independent product brand in the later stage. To give a simple example, now the red through the north and south of the JJ Lin was also brought out by the brother, Abdul JJ Lin is also to carry a good, but later, when JJ Lin's fame, slowly about him and the voice of Abdul slowly like disappeared, so only to ensure the later period of the stable and rapid development.

Enterprise Brand is also the enterprise or product positioning, we carry out the independent development of the brand, but also to allow the product to display a professional image, reflecting the focus of the product, if we attach to the original brand, it will be easy to lose the focus of decision-making, if cross-sectoral diversification, then our brand will appear nondescript, Let the decision-makers confused, let the audience users have ambiguous, so that our corporate brand lose competitiveness.

We all know that in this brand "flood" era, to "specialized, refined" to show our audience is a trend, but also to enhance the brand competitiveness needs to grasp the center of the company's hundreds of products, how many people can be counted? Cleanliness has done the brand's independent development, so we only know there is fluttering, Few people know about the gamble. The diversified development of the brand will make the brand have a burden, and eventually lose the brand competitiveness.

Therefore, finally summed up, the construction of brand is to shape the competitiveness of the brand, brand competitiveness from the brand's independent, professional, accurate.

Article First Wang Yuzhang website Promotion Blog Http://www.7yuezhang.com, original articles, copyright works, reproduced please keep.

Related instructions:

General definition of Brand

1. Definition in general: A brand is a name, noun, symbol or design, or a combination thereof, designed to identify the product or service of a seller or a group of sellers and differentiate it from the competitor's products and services.

2. As a brand strategy development definition: Brand is through these factors and a series of market activities and the result of the results of a kind of image recognition, feeling, quality awareness, and through these and demonstrated customer loyalty, in general, it belongs to an intangible asset. So this time a brand appears as an intangible asset.

3, the brand is the enterprise, the product and the consumer establishes one kind of relations.

Definition of Brand origin

Brand is a very neutral term, this is very important point, the brand is not always positive, there are negative, it is the brand consumers and operators to work together as a result. If the brand is defined in terms of simplicity and conciseness, the brand definition should be branded by the brand operator (subject) and consumer (audience). In short, Brand is the imprint of the mind. Branding is beautiful or ugly, is deep or shallow, it determines the strength of the brand, brand equity and the level of brand value.