Build a highly efficient information platform HP help Red Bull ERP construction success stories

Briefly:

Red Bull functional beverages originated in Thailand, has been 40 years of marketing history, with outstanding quality and function, product marketing more than 140 countries and regions around the world, with strong strength and credibility, "Red Bull" has created extraordinary performance, become the world's first functional beverage sales, 2006 in the global annual sales of 4 billion cans.

December 1995, "Red Bull" with the development of China's market confidence and global strategic vision, came to China, set up a Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to Red Bull) and to "self-improvement in the reform and opening-up, the flourishing Chinese people Tim stiffening" for the purpose of business, to open up the Chinese market In 1998, China Red Bull Company moved its headquarters from Shenzhen to Beijing, adding capital registration to become one of the largest foreign-invested enterprises in Beijing.

Through more than 10 years of development, at present, Red Bull company in all parts of the country has dozens of branches, representative offices and hundred Office, in the country with Beijing, Hainan, Hubei three modern production base, is China's most important functional beverage enterprises. HP started to provide consulting implementation services for SAP ERP system for Red Bull Company in 2006, optimize business process while implementing ERP system, complete and run sales management, material management, manufacturing plan, financial management module, and comprehensive project management and multi-level training to help Red Bull establish an integrated The efficient information platform strengthens the information communication between Red Bull headquarters and the branches and suppliers, realizes the sharing of data information, enhances the management level of centralized management, makes all kinds of resources be used and optimized, improves the management and forecast level, and effectively improves the economic benefit of the enterprises.

Target:

Combined with the Advanced management concept of ERP, ideas, methods, with the help of information technology, methods, the establishment of an efficient information platform to achieve data information sharing, improve the management level of centralized management, so that all kinds of resources to be effective use, optimize the allocation, increase monitoring efforts, improve management and forecast level, in order to improve the economic efficiency of enterprises.

Building a unified, integrated business platform to support the Red Bull Company of different types of business production, supply, marketing operations, human, financial and material management, to ensure enterprise logistics, capital flow, information flow "three-flow integration."

Solutions and implementation:

ERP system planning and consulting implementation, focusing on financial management, procurement and material management, production planning and manufacturing management, distribution management and take into account business process optimization and other business needs.

HP-specific consulting service and customer development

Comprehensive project management using HP Global method methodology

Multi-level, step-by-step knowledge training and transfer

Business impact: accelerating business growth

1. Systematic management of the company-wide operations, including Red Bull headquarters, all subsidiaries, subsidiaries and two manufacturing plants, provides a management platform for the rapid development of the company's business scale in the country.

2. Achieve the business operation of the whole process management, improve the operation and management efficiency, for the company's business growth to provide long-term support.

3. Improve the production management level of the manufacturing plant and promote the long-term development of the business.

4. Achieve a comprehensive inventory management, inventory management level has been upgraded to accelerate business development.

Reduce enterprise costs

1. Through the comprehensive integration with the operation, improve the level of financial management, cost accounting more sophisticated and timely, strengthen the overall budget management, the original separation of the branches, subsidiaries and factories of the accounts centralized in a system management, greatly reducing the management costs.

Reduce enterprise Risk

1. The development of the order review process, is conducive to the various information (inventory, customer's available credit lines, etc.) to synthesize the judgment, reduce financial risk.

2. Integrate ERP system with third party logistics supplier system, realize real-time interaction of information, improve batch management level and reduce management risk in finished product shipping.

Customer profile

Red Bull Bull is one of the first functional beverage brands in the world. 1966 originated in Thailand, has more than 40 years of marketing history, with outstanding quality and function, product marketing more than 140 countries and regions, and become the world's first functional beverages, 2006 annual sales volume of 4 billion cans, known as the world's most powerful functional beverage brands.

December 1995, "Red Bull" with the development of China's market confidence and global strategic vision, came to China, set up a Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to Red Bull) and to "self-improvement in the reform and opening-up, the flourishing Chinese people Tim stiffening" for the purpose of business, to open up the Chinese market At present, Red Bull company in the country has dozens of subsidiaries, representative offices, and hundred offices, and in China has Beijing, Hainan, Hubei three modern production base. Its product production process is unique, from product design, selection, manufacturing to quality management and other aspects are strict requirements, contains a variety of functional nutrients have reached the United Kingdom, the United States Pharmacopoeia of the quality standards stipulated. With outstanding performance in China's functional beverage market, the company has been awarded the "reform and opening up 20 years of the top ten foreign food enterprises", "China's best functional Beverage Enterprises", "China's food industry hundred" and other honorary titles. has been recognized by the Chinese government departments and the vast number of consumers. In addition, Red Bull was selected as Asia's top 20 famous brands, becoming Asia's third-largest food and beverage leader.