Build a Web site that's optimized for rankings

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Site optimization rankings for the site structure is required, not any structure can be simple to get rankings. Before the author Xiao Dan has said that the content of the site to have relevance, matching, the station should have an interlocking chain to make the overall integration of the site, increase the user experience.

And today I want to share the content is about the structure of the site, this is the beginning of the building will think of the problem. Old topic, a website want to participate in search engine rankings, solve the problem is the premise of the site, and how to better make the site is included, the search engine like, this is closely related to the structure of the site itself. We have said that flattening is the most conducive to Web site optimization, then there is no alternative to it? In fact, the following will follow the author D.J. together to analyze it!

First, we need to understand the structure of the site itself. When the search engine spider crawl, to crawl the site, to determine whether the content of the site can be collected by screening, the site will be "detection" of the page. This requires each page to have links to the top and bottom levels of the page and its associated content, at the same time requires that the home page must have links to the pages, and each channel page and ordinary content before the page should be linked to each other, so as to enhance the overall structure of the site's relevance, in the structure for the site bonus points.

Then we need to understand the most common structure types in website construction.

1. Tree-structured web site. The tree-shaped structure is associated with the trunk and the leafy branches extending in the spreading. Tree structure requirements of the first page to the column pages, columns page to the inside page, seemingly complete Shun tong path, in fact, is not the most suitable site optimization rankings of the site structure, so in very few enterprises will choose the tree structure.

2, flat structure of the website. Flat structure is what we think is suitable for the optimization of the structure of the site, of course, some of the structure in the optimization is to occupy an advantage, but for large sites flat structure is not the most suitable site optimization rankings, where we usually said flat structure and it can not be unified.

Finally, to introduce you to the most optimal ranking of the structure-tree-shaped + network structure.

Each thing is not perfect, the combination of several things to get the best state, the choice of Web site structure is the same, will be the extension of the tree and network of flat together will form a relatively perfect site structure, This structure will each page contains links between the top and bottom pages and content-related sites, to provide spider a logical and smooth crawling path. Of course, in the establishment of this type of Web site structure need to pay attention to two aspects:

1, focus on the content of the current maximum user requirements as the focus of the content, such content should be in the home page or the overall structure of the site in a relatively shallow position, user-friendly direct access. Of course, we will this kind of content layout in the home page, so that you can easily get a better weight, easy to participate in search engine rankings.

2, the High value link, the link is one kind of voting principle, the page mutually votes, also may transmit each other weight. In the entire site architecture to make the page can not exist between the island page, to ensure that each page can be reached through at least one path can be achieved, such links are high value links, only in line with the optimization of the tree-shaped network structure advantages.

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