Business-to-business websites: How to find potential customers

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Since the introduction of the vertical segment market concept, industry sites such as springing up in general a large number of online. Market segments because of the small competition, low threshold of the webmaster entrepreneurial favor. There are many friends who follow the same line, in the absence of a clear profit model before the direct construction station operation. For an industry site how successful "customer service, to achieve profitability" is the most important, then how to find our potential customers to achieve profitability that? Today, I have some practical experience and share with you how to find potential customers!

First, the location of the site involved in the industry and upstream and downstream industries.

In order to avoid the ad, the author casually use an industry to explain, for the moment with "cable" bar. Suppose we do a cable industry website-"XX cable network", obviously, our potential customers are cable and cable-related enterprises, in addition to cable manufacturers and trading companies are potential customers, there are other potential upstream and downstream customers are hidden, we have to dig out, such as: cable equipment, cable raw materials , Cable purchasing Enterprise ... To put it simply, it is divided into three kinds:

1, upstream: The supply of cable, raw materials;

2, Midstream: cable production;

3, Downstream: Demand for cables, buyers and traders.

Second, second: Find the source of the customer.

Because, we are the first time to enter this industry, so need a large number of related customer support, to a find out, our site to push to customers. How to achieve it?

1, Alibaba

No matter which industry, the general Enterprise will register the ordinary account in Alibaba or buy the Integrity pass account number, this is a very big resource, wants the related user to guide to our website. First sign up for an Alibaba account, information fill in detail, the industry or similar industries, the best procurement enterprises, and then the industry-related enterprises Ali account added to their friends, cell phone number saved to a document standby; second will add friends, to carry out a group of Wang-Wang information, to convey their own site, regular mass. Other sites and so on, the knot is waiting for customers to register it!

2, mobile phone mass SMS

The last paragraph said that the mobile phone information and other sites to save the mobile phone information, to carry out regular message mass, to convey advertising information, for example: respected customers, XX cable network has cable buyers inquiry, Welcome to register a quote! In this way, the customer sees a purchase RFQ, will go to search browse.

3,QQ Group stickiness Guide Customer

Must build a QQ group, the name can be "cable industry alliance" and so on, will be new registered users and other groups of friends to add in, manufacturing topic let group Friends Chat, Group Bulletin marked "XX net". On the one hand, the new registered customers add in, on the other hand, there are many QQ friends search added.

Third, again: How to retain the new access customers?

It's important to be able to retain and become a real customer when you lead a potential customer to our website. That is, the website must have what the customer needs! What does the customer need? The new website is built and we want to help potential customers find business. Therefore, the site on the initial stage, to promote the major web site before the procurement of information published to our website, it is noteworthy that "information must be accurate"! It is best to update your information at regular intervals.

Four, finally: Customer Add order

In our search for potential customers in the process, there is actually a sequence, can be more effective. First to add industry direct customers, such as we said the industry, the first to add cable production enterprise customers, and then add raw material supply category customers, so convenient, and for the advertising deal is also very beneficial.

This is the author of the operation of Business-to-business Web site is a way to practice the effect is not bad. I built a station in October 2010, three months time has more than 900 effective registered users, four customers, 3 advertisers, the effect is not bad. Hope to help you. Welcome to keep: http://www.chinasweet.net webmaster net A5 website starts, next some detail method, will continue to release in A5, thank you.