Case study an eye-sucking title and description can promote rankings

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Title and description information is our site to provide service content and the nature of the summary and introduction, a lot of optimization staff will put the cart before the end of the site to set the title, this is a very wrong point of view. We do the first step of the site first to make good title and description, then the content and outside the chain around the subject to do, it is like writing a soft text, it must be the first to determine a good soft text to the center of thought, and then around the center of thought to expand, so as not to digress. So the site title can be said to directly affect the development direction of the site, must arouse the attention of stationmaster. So how do we get to the point? Write a description of the title and the eye?

First, the title to tap the user's immediate needs and hidden needs.

If we can capture this and embody it in title, your ranking will go beyond your competitors. such as everyone Baidu search "Beijing tourism", related search in the following results:

Users search for Beijing tourism, the biggest demand is to find some information about Beijing tourism, so we if the title contains "Beijing travel strategy", then we are destined to be more searchers click, we all know that click will promote the weight of Ascension, so title in the "Beijing Travel Strategy" Site rankings will automatically get bonus points. So let's take a look at the actual situation, Baidu search "Beijing tourism", the results are as follows:

Above the top three sites, no exception to the title and description in the Yunnan tourism strategy. And ranked in the back of the site, basically did not how in the title and introduction of these contents. So a good site title and description, can promote our SEO rankings. But this effect is generally only in the keyword ranking of the top 20 to appear, users will be clicked to put you in the ranking better position.

Second, the content of title should be consistent with the content of the text.

Many of us like to have some of the more compelling user clicks in title, but not in the actual article, which is typically deceiving the user's behavior. such as our Baidu search "BMW sedan" appeared in the following sites:

From the picture can be seen Baidu search "BMW sedan" ranked top three of the site, all of the BMW sedan price, because we know that the user search this keyword is the main purpose or to understand the price of the BMW sedan, the most concern is the BMW car prices, So these sites will put the price of the BMW car in their title, so they can get a better ranking, and click on their site to see content but found that they do not have a site to really identify the BMW sedan product prices, the typical is a user, because space limited I do not have screenshots to illustrate. But the whole industry is this way, no site for the actual price tag, so their site still has a better ranking. If there are new sites that really meet the needs of users on the price, then these sites are destined to be eliminated by them.

So our SEO behavior should revolve around the title and description, at the same time content also want to keep up, must not deceive users. This is why many industries in the site Baidu's products have a better ranking, because Baidu's products in title, description and content are very satisfying user needs. The above is from Jiangdou recruitment network http://jiangdu.laijiuye.com Several views, hope to be able to help everyone to write a more eye-sucking title and description. Reprint please keep the source.