Christmas season approaches UK businessmen rise to Chinese-language craze for close to Chinese consumers

London lights for Christmas shopping season (BCC) Beijing, November 16 (CNN)--The traditional Christmas shopping season is coming as the Christmas lights on Regent Street in central London light up, according to China's voice, the global Chinese Broadcasting Network. Major shopping malls in the UK are preparing to greet customers who are in the rush season. The preparation of a local upscale shopping mall is special-they are busy organizing sales people to learn Chinese.　　For details, Hou Ying, British observer for the Global Mandarin Broadcast network.　　Moderator: Let the shopping guide to learn Chinese, business is not because of the taste of Chinese tourists crazy shopping sweetness? Hou Ying: Yes, during the Christmas shopping season last year, Chinese tourists let local businesses feel their strong purchasing power. The new Year is also full of hope that the Selfridge department store in the UK is working with the Confucius Institute to train employees in the Chinese language training for the sales staff of the accessories and cosmetics counters, so that they can learn about Chinese customers ' shopping habits and customs. In order to better receive this group of the largest number of overseas customers. In fact, Fritch has tasted a lot of Chinese shopping guide the sweetness, such as one months ago in China during the National Day holiday, the mall a number of counters on the display of the Golden Week in Chinese and English bilingual signs. Chinese tourists at the mall to see the kind of Chinese characters are most likely to smile, in the sense of the feeling of being willing to take out the purse, and a piece of shopping documents is enough to let the British market to understand the true meaning of Golden Week.　　In today's Christmas shopping season, Chinese shoppers may hear a lot of Chinese blessings in a happy New Year in a British mall. Moderator: Pay attention to Chinese customers, pay attention to the Chinese service, not only the mall, nor started this year.　　I heard that many businesses have already wenfengerdong. Hou Ying: Yes, according to Global Blue, a UK shopping rebate service company, Chinese tourists visiting the UK account for about 70% of the total spending on shopping, while American tourists spend only 25% to 30% of travel expenses. Chinese tourists willing to spend money has become a British business consensus, and in order to make Chinese customers spend more comfortable, set up a Chinese bridge direct communication is naturally a multiplier decision. As early as a few years ago, the British high street LV, Gucci and other fashion stores have already had the figure of Chinese shopping, and now this trend is more obvious, even reminiscent of the Beijing Olympic Games before all the taxi drivers to learn English scene. To catch the line of fire to learn Chinese not only is the sales staff of the mall, the leaderboard Golf Group, which owns several golf courses and resorts, has made staff and caddie learn Chinese because, in their view, Chinese tourists are not yet the main customers,　　But they saw the market potential of the Chinese playing golf, so they trained employees to speak Chinese.　Moderator: Now many retail service industries in the United Kingdom smell the Chinese business opportunities, this is not also the birth of a new local Chinese learning craze?　Hou Ying: Yes, the ability to speak fluent Chinese now has become a dominant position in the UK because it can be closer to customers and markets. With the increase of Chinese tourists in recent years, increasing understanding of Chinese consumers has become a rigid demand of many British businesses. In the UK, Chinese has now ranked the fourth largest business foreign language in French, Spanish, and German from the edge of the 15. According to current trends, by 2020, Chinese will be more than German, in recent years because the British government no longer as a compulsory course for primary and secondary schools, and foreign language courses also reduced by 1/3, but in French and German as the traditional foreign language classes have withdrawn from the classroom, the Chinese has become a popular foreign language curriculum, Many students begin to learn Chinese because they see the status of Chinese in the future business world. In England and Wales, the number of Chinese A-level exams has increased by 36% this year, the fastest-growing language, and according to figures provided by the British Government, 1 of every 6 schools in the UK now offer some form of Chinese language teaching.