Cleverly improve site weights through external links

For a Web site, the impact of its search results in the rankings of a lot of factors, which is very important, ranked in the top three of a factor is the external link, you can also call it a friendship link. Some people think that the more links the better, it is not. Only targeted external links are good and have positive effects that can help elevate rankings.

The outside chain of the website has always been the webmaster most concerned about the place, every day of the post, do the link, in the final analysis is to increase the number of chain, improve rankings. Admittedly, at present in Baidu and Google, the site outside the chain of the weight is still very heavy. But if we carefully analyze and understand the various characteristics of the weight of the chain, thus targeted to manufacture the chain, the effect of natural efficiency. I'll put together some examples to list 10 factors:

1. Linked keywords and their descriptions

Usually when we do a link, we need to use a specific keyword as a link text, or include a keyword in the link text.

2. Link exists in page position

From top to bottom, from left to right, this order is a lot of things in the order, this is also a lot of SEO peers used in search engine optimization, that the page above the weight of the link is higher than the weight below. This is the details.

3. Link Page PageRank value is PR

The higher the PR, the more valuable the link is. The same applies to key word rankings, under the same conditions, the PR high site may be ranked in a more forward position. At present, however, the role of PR is getting smaller, and can almost be ignored.

4. Link site weights

That is, link in the site's overall weight problem, usually, Portal > industry website > Professional website > General website > Company website ... There is such a big to small weight relationship, so sometimes even if your link in the portal page, it may be more valuable than the homepage of the ordinary site, its links more valuable, the reason is already obvious.

5. Ways to link

Links to a lot of ways, text links > Pictures links >js links ... Usually, the text link is the best, if there is to do the picture link, that is purely for the overall page beautiful, hehe, do picture link when the best to add alt text label description, do not recommend JS class links, this rarely can be crawled by search engines.

6. Link time

How long does the link exist affect SEO? Many people do not understand, in fact, the truth is very simple, some search engines for your site update is very slow, not usually Google to the external link update, 3 months ah, if your external link time less than 3 months, your link is basically white do.

7. Nofollow problem

This is not considered before, since the search engine identification nofollow tags, if a site uses this function, links will not be crawled by the engine, you put the link in this place is white busy.

8. Link and Linked Site page content dependencies

Content relevance, this is a number of search engines to evaluate the quality of the link is a very important factor, if you link the text such as "It Shop Information Network http://www.ithov.com" mainly report it technology and data download services, and your site and the content of the page, then its weight will be correspondingly reduced, That's why a lot of spam messages don't work anymore.

9. Links and Links four week text dependencies

This is usually used in the soft text promotion and site construction, links and links four weeks text relevance, the higher the link weight. This is very important, soft master, always in their own target keywords around appropriate distribution of some relevant keywords to foil, for example, in order to promote the "novel Network", around its clever distribution of "literature", "novel reading", "free novel" and so on.

10. Relationships between two sites implicated in links

The network has such a saying, if two sites in the same host IP, or domain name registration information is the same, the link weight will be reduced, if there have been links, after the link weight will be reduced. For these kinds of sayings is a lot of friends to give the experience, I personally did not realize, but one point I can prove: if there is a site http://www.ithov.com by the search engine down the right or punishment, then meet the above three "if" one, Linked sites are easily harmed by Shing.

Although I mentioned here the ten factors that affect the chain, but in fact, there is no need to follow a little bit to do, although the effect is good, but very tired, just do the outside chain when more attention to develop natural habits, this inadvertently, your level has been significantly improved.

But there is one more important thing, that no matter how much your site's own friendliness with search engines, adhere to update every day, must be updated every day, visitors often to visit, increase your flow does not say, search cited also favorite site, and people like always have a slowly growing process, in line with the Basic Law of the development of things.

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