Common pitfalls of Enterprise site optimization

Absrtact: In this I put the Enterprise site administrator all listed stationmaster ranks, after all they also want to do the website optimization, also has the website source file Management Authority. Enterprise Webmaster is a group of more special groups, because we all know that the ranking changes are normal, optimize

In this I put the Enterprise site administrator all listed stationmaster ranks, after all they also want to do website optimization, also has the website source file Management Authority. The Enterprise stationmaster is a group of more special groups, because we all know that the ranking change is normal, optimization needs a calm heart, but this group is indeed the most difficult to maintain a calm mentality, the Enterprise station Webmaster impatient is often due to the pressure from the boss, the boss takes into account the cost and profit factors often lose patience. Business owners in order to rank tend to focus on the update and outside the chain, ignoring some common mistakes greatly restricted the site rankings, here to talk about the enterprise station some common misunderstanding:

Misunderstanding one: the introduction of enterprise, corporate news and about us to the main position

Enterprise Products get better marketing results is the end of the enterprise site, and the company repeated the introduction of the text list, add industry news These are to improve the Web page noise reaction optimization. To solve this problem, we need to find out one thing, is that customers enter our corporate site what does he want to know? Want to know the size of our business, the boss resumes and so on these things? No, the customer's most direct idea is to understand our products, and our purpose is to sell our products, so, We should put the content of the product to the main position.

1, answer the customer most urgent problem: product purchase, function and attributes, so it is necessary for the Product plus Evaluation and FAQ (FAQ)

2, the second is to solve the problem of credit: here can add a little enterprise profile content

Myth Two: Frequent update of industry news and corporate news

A lot of stationmaster think high collect is high weight, high ranking, in fact, look at the search we will know that is not the case, in fact, do not need to pursue the enterprise station high included, more included, we have to ensure that the search engine for our corporate sites are included are valuable pages, so the way to update corporate news is wrong. In addition, for some small-scale enterprise Enterprise site, there is no need to add industry news column. For example, I am a tutor training site, if in order to update the content of the enterprise site and forced to join a lot of industry news, such as machine school information, domestic education, such as these are wrong.

Mistaken use of anchor text

Anchor text is a direct way to understand the subject and keywords of the target page. The most typical is the use of common garbage anchor text: More, more, click here, another situation is to pursue a neat effect and forced to use 3 or 4 words anchor text.

Misunderstanding four: choose inappropriate keywords

One situation is that the home page did a keyword but did not expand the keyword, and the other is that the homepage has only one core word, and everything revolves around the word. The result is a weakening of the dependencies and matching of the corporate site. In addition, the choice of long tail keyword to do the flow should also choose the site with the theme of the long tail words.

Of course, the above is only my small point of view of the enterprise site, look forward to and you in-depth discussion.