Common problems in Search engine optimization

Source: Internet
Author: User
Keywords Search engines we or

SEO (Search engine Optimization) has a certain impact on brand management, in these five FAQ has very important information, and to improve the brand management help. My station: http://www.dey5.com/

Question one:

Our marketing department has invested a lot of resources in writing the content of the Web site, but it seems that our ranking in search engines is not high and our competitors are ranked high. Do we need to rewrite it all over again?

10 times there will be nine replies saying "No". In most cases, some pages may not be very good. But just a little change, with the right keywords and key phrases can be, and do not need to rewrite all over again. This means adding the target keyword and key phrase to the existing text body, and it is proving to be effective. For good keywords and key phrase copies, the most common problems and rich information or descriptive pages, is a good choice. Also don't overlook the "about Us" page, because adding meaningful keywords and key phrases here will also improve the rating.

Perhaps there is only one page on your site to rewrite, that is, the "critical" page, which is related to the level and ranking of the improvement. To be exact, this depends on the structure and editing of the site. It is recommended that you make changes to the page in a way that improves the level of critical pages. such as home page, main service or product pages and other products to supplement or affiliate pages.

Question two:

It's very useful to implement tracking, really? If so, how does it help us get a higher value?

Any search engine marketing requires a search engine friendliness and THIRD-PARTY results tracking so you can instantly get the right information from those who visit your site. For example, the time they spend on each page of the site, based on their search habits, determine where they were and where they were going, and whether they were repetitive visitors or customers. Track all information as much as possible through final sales, effectively making the entire market analysis a truly automated validation system.

Question three:

As long as we do SEO, can we have a good ranking in Google or other major search engines?

The correct answer to this question is "no". Search engine optimization and search engine marketing is not only a science, but also an art. In addition, it is also an ongoing, continuous effort. 65% of the search engine writing comes from your successful network marketing experience, and the other 35% depends on the actual site structure, the quality of the connection, the actual connection structure and the entire Web site's common program.

If the search engine cannot search your site, your company will not be able to improve or modify the site's benefits. Because of the technical problems caused by inefficient HTML code, Web sites made with flash technology or websites that mostly use charts without content should be considered carefully before writing.

It is worth considering that the reciprocal links with other high quality websites can increase the page rank of your site, which helps your site to have a good ranking in search results obtained through search engines.

Question four:

Our company is already the best in our peers and is in a leading position, so how can search engine optimization and search engine marketing improve our rankings in search engines?

Now, all search engines are "brand-conscious", meaning they don't know or care about the actual size of your company or whether they are in a position of leadership. The only way search engines can find your site and determine your ranking in SERP (search engine results page) is through search engine optimization and search engine marketing efforts.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.