Common profit model and advantages and disadvantages of education and training websites

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

China's internet industry has a feature, that is to follow suit! Group purchase site, and then is the Thousand-group war; class pin site fire, all kinds of waterfall flow began to go. Of course, the follower can not be hasty to say right or wrong. The so-called natural selection of the survival of the fittest, the ultimate survival of the site is not necessarily the first to do this model of the site, followed by the following more than the Web site is. Mainstream web sites follow suit, industry sites are the same, such as the two-year fire up the decoration industry site, education and training sites are also beginning to appear everywhere struggling. The author unfortunately, once represented a very high popularity of a domestic education and training website of a provincial capital city station, operating more than a year, experienced some things, there are some views on this type of website. Write out, perhaps can help to this mode of interest webmaster friends, this article, first of all, the most important point: training site of several common profit model and its advantages and disadvantages.

First of all, a brief explanation of what is the education and Training website, the education of the site is mainly divided into two kinds, one is the education portal to provide education test information, the second is the training site to organize the release of various training institutions information and training information mainly. The education and training website mentioned in this article is the second one. In other words, bringing together a wide range of educational and training institutions, release their address telephone contact information and class planning teachers fees and so on, so as to facilitate visitors to select the appropriate training courses for the site is the next I want to talk about its profit model and the advantages and disadvantages of this kind of profit model of the education and training site.

The first is the most common agent enrollment. Specific operating procedures are: training agencies and training sites signed agent enrollment Agreement, agreed to allow training website to help institutions recruit students, each recruit a real student enrollment fee, by training institutions paid to the training site a certain commission. To put it bluntly, the training website becomes the enrollment agent of the training organization. This model is the most commonly used and the most popular and best way to carry out the work of the current education and training websites. Its biggest advantage is the high degree of training institutions, the search for cooperative training institutions easier, this is because it is a training institutions to make a steady profit of the mode of cooperation, only after the students actually paid to them, They only need to pay for training websites, and this type of collaboration is naturally very happy for them. Agent enrollment This way of disadvantage is trouble! quite troublesome. Think about it, the first students need to consult the training site, training sites need to provide students with information to the training institutions, and then the training institutions to contact the trainees to persuade them to participate in training, the integrity of the training institutions are doubtful, so the student finally whether to enroll, training site to audit. After the audit to determine the final registration list, and then by the Training Institutions pay Commission to the training website. Alas, looks are complex, the actual operation is more complicated!

The second mode of profit is value-added service charges. At present, there are some training sites to implement the registration of free, basic services free but some value-added services to charge the way. such as a website if the same type of training institutions above, how a school can stand out in these institutions, you need to have a better location on the site or in the student search for related courses, the course ranked more than before. Like the search engine bidding rankings and Taobao shop ads. The advantage of this approach is that it is easy to operate, generally only need direct online operation can be achieved; for the training site, this is a more relaxed profit model. But a training site, how to attract enough visitors and training institutions, so that the training institutions willing to pay the cost of value-added services, this is very difficult, which led to this model only those industry well-known or leading training sites can be implemented. In addition, because this is a kind of cooperation that can not see the effect directly, the acceptance degree of the training organization is certainly much lower than the cooperation way of the enrollment of the agent.

The third is the so-called cooperative way of paying by effective telephone. The specific process of this model is generally: training institutions and training Web site cooperation, from the training site to be able to monitor their own 400 telephone extension to the phone to the training providers, and then put on the site. When the student is contacted by the 400 telephone, the telephone is transferred directly to the training institution to be answered by the training organization. For a valid telephone there is a mutually agreed standard, of course, will certainly be thrown away some malicious phone and so on. The advantage of this approach is that the contact phone is directly from the training institutions to answer, and the training of teachers than the training site teachers know how to retain the student, so that can greatly improve the turnover rate. According to the author's actual experience, this way the turnover rate is indeed higher. In addition, this is a training site for the more convenient profit model, because the basic is once and for all, only need to bind the phone to promote the site, no need to deal with the relationship between students. The disadvantage of this model is that it is a prepaid model, that is, training institutions need to pay a certain amount of money in advance to the training site, and then take a telephone cost of how much the way. In the case of agency admissions, will the training institutions be willing to pay upfront to join this effect in a way that is not straightforward?! This is a big question!

The above is an individual on the education and training of the Web site profit model and its advantages and disadvantages of the introduction, mainly introduced three, are a number of personal views, if there is not correct or not thoughtful place, but also hope that you forgive me. This article by Yu Bo Training Network http://www.yuzsb.com Original, reprint please specify the source!