Competitive position in search engine

Bidding ranking is a number of search engine companies launched a pay-for-effect network promotion method, the specific approach is that advertisers in the purchase of the service, by registering a certain number of keywords, according to the principle of the highest paid top, the purchase of the same keyword site in different order to rank, appear in the corresponding search results of netizens.

The bidding rankings were first adopted by U.S. search Engine Overture in 2000 (the company was acquired by Yahoo in July 2003) and later emulated and adopted by multiple search engines. Chinese search engine Baidu, a search and so on have adopted the way of bidding rankings.

The basic characteristics of the bidding ranking is Pay-per-click, ads appear in the search results (usually in front of the position), if not the user clicks, then do not charge advertising fees. In the same keyword ads, pay each click the highest price of the ads ranked in the first place, the following other positions in accordance with the advertisers themselves set the ad click on the price level to decide.

In search engine marketing, the characteristics and main functions of bidding ranking are as follows:
(1) Pay by effect, the advertising cost is relatively low;
(2) The advertisement appears in the search result page, and the user searches the content highly correlation, increased the advertisement localization degree;
(3) The position of bidding advertisement appearing in front of the search result is easy to arouse the attention and click of the user, so the effect is more remarkable;
(4) Search engine natural search results rankings of the promotion effect is limited, especially for the nature of the bad results of the site, the use of bidding rankings can be a good remedy for this disadvantage;
(5) Advertisers can control the advertising price and advertising costs themselves;
(6) Advertisers can carry out statistical analysis of the user clicks on the advertisement.
Baidu bidding rankings, is a pay-for-effect network promotion methods. With a small amount of input to the enterprise can bring a large number of potential customers, effectively improve corporate sales and brand awareness.
Every day more than hundreds of millions of people in Baidu to find information, enterprises in Baidu registration and product-related key words, will be looking for these products potential customers to find.
Bidding ranking according to the number of potential customer visits to the enterprise billing, enterprises can flexibly control the network to promote investment, maximize returns.
Bidding rankings, from a narrow sense, is different from the Baidu search engine fixed rankings (hot zone) of a pay-for-effect search engine advertising model, also called Baidu bidding rankings, Baidu bid promotion or Baidu bid promotion services.

Search engine bidding rankings, is a search by users click to promote the payment site. Users to search engine operators to invest in the corresponding advertising costs, can be targeted to choose the search engine keyword ranking ads.

The benefits of bidding rankings

1, users can choose targeted keywords, promote search engine rankings, you only willing to spend money, at any time can improve access to the keyword you want to rank.

2, the site keyword ranking lower threshold, eliminating the need to improve the weight of the site, optimize search engine ranking time, bidding users can improve keyword ranking at any time, and site optimization will take 1-3 months.

3, at any time can be adjusted to change the title of the site, description, link URL and other information, speed up the processing speed.

4, often search for some keywords, search engine The first page has been ranked Occupy, the natural ranking will be ranked on the second page of the search engine. Search Engine The second page of the site relative to the first page of the search engine, user clicks and user conversion rate relatively reduced.

5, targeted, can choose the target region, the country and so on, save the need to spend.

6, the number of key words, can be based on the industry, at any time add, delete, modify the keyword bidding rankings, this is SEO optimization could not do.