Construction station to run through the site planning, production, maintenance and SEO throughout the process

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In order to meet the SEO point of view, we build the station to run through in the site planning, website production, website maintenance and site optimization (SEO) of the whole process, a site layout, code, etc. to meet the whole station optimization, as we novice webmaster to consider repeatedly. Because the article is a bit long, old webmaster You can look happy, not happy to go straight through.

The first part: The analysis page design is reasonable, whether is convenient search engine to collect searches:

I. Directory structure

1, CSS, JS files do not put in the root directory;

2, the directory level is less than 3 layers;

3, the deeper page should have a connection on the homepage;

4, in the root directory to build a robot.txt file, if the search engine without any special requirements, the content is *; or add some scrip to the search engine requirements

Ii. Navigation Columns

1, the main navigation eye-catching, clear;

2, navigation as much as possible using text navigation, if you have to use a picture or JS, at least at the bottom of the site or in the Sitemap should have all the text link of the column

3, each page must have return "homepage" the link;

4, each page should be "current position:" In order to avoid "lost" visitors;

Second, home

1, the home page requirements have access to each section of the link, the focus of the sub-column should also be directly in the home page to enter the connection;

2, when the browser through the search engine collection to a site, the first line is to display the title tag content, the other content is displayed is the first page of the text, the number is about 100 Chinese characters within.

Therefore, in order to attract viewers, we should put important information on the front page than the position before, in order to search spiders included.

Third, the website map "sitemap.htm"

1, as far as possible the use of text links, using the site topology to express complex column relations, "less graphic multiple text" principle;

2, sitemap links on the home page, so that search engines can be very convenient to find and crawl all Web pages;

3, a large site sitemap divided into several pages, each page link should be less than 100;

Part II: Web page label optimization:

Because the "spider" visit site is, stay time is limited, so the site as far as possible with HTML as the beginning of the code, and modular Java script and CSS, as far as possible with the package letter, so that HTML and its separation.

First, Title Tags: is the most important page of the label, good rankings and TITLE has a direct relationship; it is the first part of the Web page to see, so to brief, refined, highly summarized; Title Writing format: "Key words" + "Company name".

1, the title of the characters should not exceed 64 characters, absolutely avoid more than 80 characters, otherwise, there is the danger of being blocked, SEO may be discarded, (character number is according to English characters).

2, keyword order from important to second order, the most important key words should be on the front, then next ...

3, each page title requires uniqueness, that is, for each page content, write different title tags content;

Second, keyword tags: the first part of the key words in English "," separated listed in this tag, the keywords to be related to the site content, and is the core keywords to expand, combined;

Third, description Tags: a description, requiring repeated keywords, and site content is highly relevant;

The third part: Web page content, program function optimization:

One, the page weight loss: Each file size as far as possible less than 15K, absolutely not greater than 50K;

1, Web application CSS to unify the custom font style, avoid a large number of fonts and format tags;

2, JS script as far as possible at the bottom of the page, if the JS script more, or generic, please create a new one. JS file, let the page file to package letter;

3, the picture does not affect the situation, as small as possible, requiring each meaningful picture plus ALT tag, alt label format "Company name" + "Picture related content";

4, do not do unnecessary flash, such as picture switching flash navigation ...

Part IV: Confirm the key words:

The optimization of the entire site, without the keyword, and the optimization of the label is based on key words, so first of all explain the choice of keywords: according to the customer's industry characteristics, business scope, as well as the main product to organize keywords. First, identify the core keywords, and then spread around the core keywords.

Tips for choosing Keywords:

1, from the perspective of the viewer, potential customers if you want to find relevant content, will be used keywords;

2, do not use too generic keywords: such as "mobile phone", "computer" and so on ...

3, the use of our customers key products and key brands into a combination of keywords;

4, the use of geographical location to define key words, by its local service industry, such as: "Website construction" in Nanjing should take "Nanjing website Construction" ......

5, to understand, investigate peer competition in the use of keywords, according to their ranking to analyze the preferred keywords;

6, do not because a keyword hot, and use their own irrelevant keywords;

7, according to the company's flow analysis system statistics timely adjust keywords;

Author: fast Push Net (www.58seo.cn) reprint friend please keep website and author original right.