Content optimization: Keyword analysis tools

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Content optimization is still the focus of the current SEO activities, because you will continue to add content for the site or blog, so there are always new opportunities to improve the visibility of the search engine. But to find the right words on any website, you have to do a fixed, in-depth keyword study.

You have to understand the relationship between the different words, to understand when people search for goods and services, if they add these words to the content of the site. In the last column, content optimization: keyword Tip tool, I've introduced how to build a keyword list and some common, free keyword tip tools such as Quintura, Google suggest, Yahoo Search suggest, Google Trends and Google adwords keyword tools.

The keyword Tip tool helps you understand what words can be used in search engines and what phrases are associated with those words. Keyword analysis tools can provide a way to measure the function of keyword hints, and the competitive status of specific search terms. More importantly, keyword analysis tools help you determine the relative size of a search-and-choose marketing Campaign with keywords and phrases.

Of course, there are many differences between keyword analysis tools and keyword tip tools. For example, Google tool data is obtained from Google search sites, and subscription-based keyword analysis tools such as Keyword discovery and Wordtrackerkeyword use more information databases that can be segmented and redefined in different ways.

In Wordtracker, key data are obtained by major metacrawlers, such as MetaCrawler and Dogpile. When a user makes a keyword study in wordtracker, the program calculates the number of occurrences of a particular keyword or phrase in the 316,558,816 vocabulary. For example, calculating 150 means that a particular word appears 150 times in the Wordtracker database.

Wordtracker that metacrawlers search data and mainstream search engine query very match, data is not automatically obtained by software, will constantly check the site rankings and pay rankings. This is because keyword discovery uses the global value-added database, which includes about 4.4 billion searches, each of which comes from user search data to prevent the same kind of data distortion.

These two keyword analysis tools do not expand keyword search data to provide you with more accurate search flow, although the original source of these data is very different. Two tools can also provide a variety of ways to split data.

Let's take "dog food" for instructions. On average, about 1395 times a day in Google's search engine for "dog food" queries. Keyword discovery, according to the average condition of the year, thinks there are 1088 search queries for the word every day. Wordtracker that the search for "dog food" is twice times more than the above number.

When you use keyword discovery for keyword research, you will find words and phrases in the search query of the seasonal use, as the vocabulary and phrase of the annual search trend, for the search engine market share to provide research materials.

Keyword discovery and Wordtracker data can be easily segmented to evaluate Google search flow or other search engine traffic. For example, Keyword Discovery estimates that the Google search engine for "dog food" query about 1043 times, or daily forecast data of 47%. In Keyword discovery, Google accounts for only 67% of its average daily forecast, so Keyword Discovery predicts that there will be 738 "dog food" searches every day in Google's search.

However, given the fact that the data is converted to an average of 30-day monthly forecasts for January, this may not be a significant difference in the search flow. Google AdWords predicts 37,200 to 46,500 clicks on the priority ads for "dog food". At the same time, Keyword Discovery predicts that there are 22.14 searches for "dog food" this month, while Wordtracker forecasts 31.29 times a month for "dog food" searches.

Of course, this accurate search forecast depends on where your site is located. You can compare the actual data of the priority keywords with the actual check forecast. Next time, we'll analyze what a keyword analysis tool is. At the same time, to understand that in the Google search engine, the number of searches for each keyword is higher than keyword discovery and wordtracker. This is because the Google AdWords tool provides a broader aggregation by default, and keyword Discovery and Wordtracker are slightly less purposeful. The data is also relative, regardless of the prediction of the tool. If we continue to optimize the content of the site, you will be able to understand, as long as the keyword research to spend some time, you can achieve your optimization goals.