Corporate webmaster years of experience to talk about

1999, I went to Zhejiang with my father to work in agriculture.

In that agricultural company, I learned to surf the internet. I found that the Internet not only let me see a lot of things, learned a lot of things, but also modern office, business, daily communication and other important channels, rich http://www.aliyun.com/zixun/aggregation/9201.html "> The internet world attracts me deeply.

In order to better work, I self-study of the "Web Design Production", "computer operations" and other books, and through the examination of the Ministry of Labor and the Ministry of Information Industry issued a joint "Computer Operator Intermediate qualification certificate."

Soon, I helped the company to create a Chinese-English website, registered a top-level domain name, and joined Alibaba to become their original members. I printed the web site to the company's information on all the staff's business card, at the same time I introduced the most advanced network marketing software to carry out a full range of network promotion.

To tell you the truth, I really did not think that the small web site of more than 10 pages at that time brought the company nearly million export business. Japanese and Malaysian merchants through the Internet in this small web site to find their own needs of products, the company suddenly increase nearly million yuan. The company boss to reward me, not only gave me a job to raise my salary.

This network marketing success brought me inspiration, I determined to make a career. Soon I declined the company Mister's raise to retain, quit the job, began their own network entrepreneurial road ...

Website construction does not promote is dead station, then how to use the network to promote their own websites and enterprises?

I from 2000 to now are engaged in network-related services, over the years has accumulated a little network marketing methods, now summed up for the user reference!

I. Website optimization:

First of all, before the site to promote the optimization of the site, to ensure that the site itself structure, page, content optimization, through the site structure and layout, and other adjustments, Make the site more suitable for browsers and search engines. Not only is it possible to attract more visitors, but also to give search bots a friendly page to improve the site's importance in various search and catalog. Second, we need to investigate and analyze the site's visitors ' target and, of course, competitors ' websites. The enemy, can win.

Two. LINK strategy:

In fact, has been combined in search engine strategy, as far as possible in various types of Web pages appear in the company's website name and links, industry sites, professional directories, interchange links, signature articles and so on, the purpose is to provide access to the volume at the same time, to improve the wide range of connectivity. For example, in some large forum community you can set up in the signature, use UBB code or URL to insert the connection of your company's website.

Three. Traditional methods to promote the strategy:

In the company's various media to increase the site connection, such as business cards, stationery, brochures, and so on, although can not directly improve the Web site in the importance of the network, but very effective on the potential customers to create a website brand impact.

Four. Search Engine optimization:

That is, the use of tools or other methods to make their own web site to meet the search engine rules to get a better ranking of the site. To do a good job search engine optimization, you need to pay attention to the following two points:

1. Out of the error of Flash and picture

Many corporate web sites flooded with pictures and flash animation, but like Google,baidu, such as automatic collection of Web site search engine, for pictures and Flash is very cold, they can not identify the meaning of these documents expressed, and therefore can not be included in the search engine. So enterprises in the construction of their own web site in the process of need to note that pictures or flash animation can be, but not too flood, too much. Can be used to express the place, as far as possible not to use pictures to replace, to avoid the text into the picture inside, to let the text become the protagonist, the picture is just embellishment. The information the enterprise needs to show and let the customer know does not leave a memory in the customer's mind. So whether it is in the search engine optimization angle, or the overall site appeal perspective, corporate sites must be careful not to let a lot of pictures and "animation" distracting, but should spend a little more time in the preparation of materials and content arrangement, so that customers understand the real useful information.