Create the Website brand image to enhance the competitiveness of the website

Carefully comb the domestic three major industry Web site success can be found, they in the climate, geography, people and the background, cleverly using a variety of opportunities, in a specific time node to make the site media and market attention to the object, even if they do not consume too much manpower, financial resources, will become the focus of the market. In fact, they still have commonalities, and this commonality has successfully created their visibility and brand-events, integration, terminals.

This does not mean, of course, that other industry sites cannot succeed without these three elements. From another perspective, with the above three elements, whether the establishment of the industry website brand or to create a reputation, is undoubtedly a shortcut.

Event marketing with small broad

Industry web site in the second internet boom gradually get VC hot, because the industry's website unique "New Economy + traditional industry" combination, this is commonly known as "mouse + cement" model, VC is considered to be "stable and considerable potential" business model. Especially in the market segments focused on a particular industry site, because of its industry, can integrate the industry up and down resources, to provide consumers with more personalized, in-depth application and higher value-added services and consulting, and appear more targeted and valuable.

In the network Sheng technology has not become a "domestic a-share market, the first pure network stock" before, few people know what the net Sheng technology is what kind of company, even in the Internet circle, there is little concern about this enterprise. But in the industry focused on the network Sheng Technology, its subordinate "China Chemical Network" has a lot of aura, because "China chemical network" can help small and medium-sized chemical enterprises to find foreign buyers.

The most good event marketing of the network Sheng Technology, selected the best favorable opportunity. For example, the use of China's accession to the WTO has played a transnational lawsuit, not only attracted the attention of international and domestic media, but also the obscure network Sheng technology pushed to the market's cusp. The dispute to win the net victory, obviously, the network Sheng technology event marketing quickly magnified the event, to small broad. Transnational lawsuit is not new, the key is that China has just joined the WTO, China's IPR protection itself is the focus of international attention.

Today, the empty brand image theory is not applicable to the new economy and the network era, especially for the professional market marketing industry website, the future more suitable for their brand-building methods, perhaps the event marketing combined with the target terminal marketing approach.

Integration platform to less gather more

With the development of its own and the fierce market competition, the development of the industry website has entered the second stage, that is, the integration stage. An industry website is successful, whether has enough brand awareness of the standard is: The industry must be famous, the industry must be well-known. The reason for the industry famous, outside the industry well-known, because the industry site if only a bit of fame in the industry, is not enough to maximize their value. Well-known in the industry, is to enable industry customers to in-depth understanding of the core value of the site, establish the image of the leader. The first person to cross the Pacific will be remembered forever, but few can remember the second. In the establishment of the leader's image, the enterprise from technology, product development to service, management norms, all need to have strict standards, and the standard system to expand into the industry standard system, thus "win the industry to interpret the right."

In fact, regardless of the network Sheng Technology, Alibaba or HC NET, in the integration of resources they have a lot of experience can learn from. For example, the network Sheng Technology "business treasure", Alibaba's "Alipay" and so on, they are in a large platform framework, the integration of various resources, in addition to providing more convenient services for third parties, and the internal integration between these customers has reached unprecedented heights. For example, the technology, they use their co-operation with the telecommunications service providers to reduce the cost of the call for its members-this way with the rise of the Internet and integration of the platform of Fusion.