Creative Soft writing skills: Writing soft text in a special genre

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In the article on the sharing of creative soft writing skills, the author introduces the writing technique of "packaging soft text by film and television works" (see "Creative Soft writing skills: Borrow film and television works packaging soft text"). There may be a lot of writers who have this kind of question, if there are no hits in the film, there are other creative writing skills? The answer is yes, today I introduce the second creative soft writing skills-writing in a special genre of soft text.

Browse the network of major E-commerce sites published soft, the most used genre when the "advertising" genre of soft, this type of soft text is often standing in the merchant's point of view, advertising language to write, this soft text is generally less attractive. In addition to the "advertising genre", there are "news genre", "Interview Style", "Story genre", "Letter of thanks genre", compared to the "advertising" genre, these genres are relatively high attractiveness, but because of the use of more, and can not directly stimulate the reader's eyeball.

What kind of genre is our usual use of less, but the ingenious use of the reader will have a great attraction? Here, the author introduces the writing of "diary genre" soft writing by example, which makes the reader's eyes bright.

First of all, to explain the writing background of soft text, examples of soft writing in a Year 11 national day early, is for a large home appliances store to write promotional software, E-commerce webmaster are more understanding, large-scale holiday is the best time to promote the site, but also the release of advertising, soft text propaganda most of the time, So write a creative soft text that can attract people will play a crucial role in both brand and sales.

The wording of the title:

Although the diary genre has been very attractive, the headline is still critical and cannot be overlooked. In order to make the title more eye-catching, the author through the network of a series of "door" event hotspot, first came up with the subtitle "XX Home appliances Store" diary Door "event", is the title "Employee Diary" leaked "XX Home appliance Store 11 trends", through the "Diary Door", "diary leaks" These keywords to attract readers to the soft text of concern.

Second, the formulation of the lead:

Like the journalistic style of soft writing, diary type of soft text lead also must be to the cause of the matter, after a general introduction, such as the author of the lead: "has been, XX home appliances store strength can not be underestimated, always in the major marketing activities to trigger a" xx phenomenon. On the occasion of Shilai, from XX home appliances store "leaked" two employee diaries, between the lines are "leaked" the 11 trend of the store. "Just a few words, remind readers to continue to read XX home appliances store employee diary interest."

Third, the text of the wording:

Although the text is extracts two diary, but the writing of diary is also very important. Follow the diary of the writing format is naturally necessary, but also more important is to write the diary of the Superb, write the soul-stirring.

As the author of the first diary of the topic is "one-night" wealth, I am crazy! "Diary owner: Sales Clerk time: September 16 weather: Sunny Diary wrote:" Today is the entry of XX home appliances store 3 years of the most memorable day, in the morning of the 11 marketing seminar, senior leaders through a variety of discussions, decided to take out 1 billion funds to prepare for 11. At the same time, the general manager decided to take a few more than billion procurement of new products, special machines, tens of millions of dollars for gift procurement. As a buyer, suddenly received such a large amount of "wealth", I feel excited to go crazy, but also feel more responsibility. Billion of new products and specials, tens of millions of of gifts will be detonated in 11 home appliances Carnival, this will be what kind of a home appliance "feast"? I'm going to start a crazy shopping trip ...

Again, as the author of the second diary topic for "Every day", I Meng! Diary owner: Price Controller time: September 19 weather: Sunny Diary This wrote: "Again to the value of!" Did the color TV set just yesterday? " Yes, it's 1000 dollars lower than yesterday! This morning, in my work unit XX Home appliance stores, I once again experienced a few times a week, the price of several items of the "soul-stirring." ......

Four, the end of the wording:

In order to make the whole soft text to play a finishing touch of the role, in the end, we need to add a journalistic style of soft text idiomatic Bianhouyu language. The author of the Bianhouyu language: "XX home appliance store Two employees of the diary clearly to us" leaked "their 11 big secret: Low-cost, factory prices, price, bare price! 11, XX Home appliance store will be staged the annual home Appliances Carnival!"

Finally, although this case is written for a home appliance store, but for e-commerce sites, especially home appliances website Soft writer should be regarded as a dry goods, please give more valuable advice, together to write creative soft wen!

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