"Daily Clinic" activities summarize common problems of Enterprise website optimization (i.)

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"Daily Clinic" is the A5 marketing team to carry out the public service activities, is the site to conduct a preliminary diagnosis. This activity has been successful on the clinic hundreds of cases, mainly for the enterprise site diagnostics, during the diagnosis A5 marketing also summed up some common problems, many enterprises in the optimization of easy to ignore the details.

I. Web site access is not standardized

Problem: Site construction did not notice a number of URLs can access the same page, resulting in spiders crawling site when there are duplicate pages, multiple URLs are indexed by search engines, decentralized site weight. Common there is not standard home page without WWW address can be accessed,/index.asp address can be accessed home, different level two directory entry, static dynamic address are included.

Analysis recommendations: For multiple URLs to access the same page solution, using 301 Permanent Redirect, the specification access address, or in the robots file to add code, shielding does not need spiders included in the page address. Reduce the number of addresses are included, spread the weight of the site.

Ii. Potential Dead links

Problem: Large Enterprise Marketing site will inevitably exist dead links, error page situation, but often dead links will be overlooked by webmasters, can not timely detect the existence of dead links.

Analysis suggestion: stationmaster needs to check the website link in time, eliminate the dead link of the site existence. A Web site with dead links is not good, first, a site if there are a large number of dead links, will greatly damage the overall image of the site, and also search engine spiders through links to crawl search, if too many links can not reach, not only the number of pages will be reduced, and your site in the search engine weight will be greatly reduced.

Third, marketing-oriented product detail page monotonous

Question: For the marketing-oriented enterprise site, it is important that the product detail page, common enterprise site by a large number of industry information flooded, do like information sites, and product details of the page is very monotonous, is only a product picture display, can be included in the search engines are very few pages, almost can not get the corresponding long tail keyword rankings, Can not bring traffic.

Analysis recommendations: For product Details page, should be on the site of the product detailed description, and in the product page for other products supporting the promotion, such as in the jacket of the purchase name, can be paired with some pants, jewelry, hats, scarves and other products to display, as far as possible put on the top of this dress.

Ignore inner page meta tag optimization

Problem: Observe the general Enterprise site can be found, most of the Enterprise station page directly call the tab of the homepage, Spiders crawl page content, start from the META tag, a large number of duplicate meta tags, spiders may think that the page is a duplicate page, for such a page, spiders included the possibility of small.

Analysis Suggestion: Interior page optimization title optimization principle, Inside page title + Category List Page + website name, although this kind of title is complex, but the most normative writing, he can play the role is to give visitors good hints, tell visitors what is this content, and he is in which the site of which column, or to remove the category list title, Directly use the Inner page title + site name.

To share with you today, A5 Marketing (http://www.admin5.cn) will continue to update the common optimization problems, hope to help small and medium-sized enterprises better operation of the website.