Data analysis in website optimization process where do we start?

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As we all know, website optimization process, a website after the online how to understand and grasp the site optimization direction is a lot of seoer are more concerned about the problem, on the surface of the site to see the increase in content, the site outside the chain of the release, but these work whether there is no effect? Baidu is mainly based on what to judge the quality of the site? These questions we have to optimize the site in the process of careful analysis and consideration, good, today I and you detailed analysis, the site data analysis in the process of optimizing the role, how can we do a good job of data analysis.

First, the site data should be in a fixed period of data statistical analysis. Generally speaking, the behavior of the user generated through the website is reflected in the data. The next day can be detailed statistics, as a site we should be fixed time and frequency to ensure that the premise of the site data statistics, in general, webmaster every day through the background analysis of web browsing and keywords as well as the user's search for long tail words, We take the day as the unit, the week for a time node for the analysis of data, the next day to analyze the data, the data through Excel form to record, can also use the company's own CRM for statistics, the purpose of the statistics is for the later analysis, So the first step in data analysis is to record the user's search behavior in detail, record them, and then count and summarize them over the weekend or the end of the month.

Second, through the data summary analysis of the site changes. Through every day's record, we have been the daily user search keywords, long tail words, the composition of the source of web browsing, this time we will be on the weekend for detailed analysis of the data, site data analysis in addition to focus on the main keywords in fact, we work in the center of the site around the long tail words to carry out, The more long tail words to explain the quality of our article the better, we published the article is for the needs of users, continue to maintain. If we analyze the decline of the number of long tail words by contrast, this indicates that we have a problem with our article update. For example, whether the quantity is reduced, whether there is a problem of quality, a normal web site long tail words brought by browsing the entire site browsing volume of 80% or even more proportion, must be carefully compared and analyzed, Below we analyze the quality of the site content, the quality of one of the most important embodiment of the index is, the site bounce rate and site PV analysis, generally speaking, users to enter the site after only open one or two pages to leave the site to explain the content of the site does not meet user needs, the quality of the site content is A high-quality Web site content can be practical to help users, users understand an article will open other pages to continue browsing, browsing the page at least five pages above, stay in the general time in more than three minutes. If your website is still unable to meet the relevant requirements, it is necessary to work again, even if the quality of the article is no problem, we have to ensure that enough words to allow users to stay more time, site optimization is the details of the problem, sometimes the idea is only a workaround.

Third, the statistical results are analyzed to make up for the insufficiency in the later optimization process. What is our data analysis for? Of course, in order to better grasp the user's behavior, to provide users with more targeted, content better pages. So how do we make up for the problems of our website? For example, many of the users we have previously ignored the relevant needs of the new found long tail words we have to focus on the collection and collation, for these keywords through high-quality articles to optimize, to achieve the quality and length of the article Strictly, for the site jumped out of the high rate of problems, We can improve the quality of website content, for example, the use of graphics and text to publish the article, the appropriate promotion of the length of the site content, from the previous 500 words to 800 words or more, the site long tail Word ranking situation is not ideal, may be the overall weight of the site is relatively low, new station we do a good job every day update The old station as far as possible for the site to add some high weight of the site outside the chain, through continuous accumulation of the weight of the site to achieve long tail word more opportunities to get ranked, through constantly making up for our optimization process deficiencies, adjust our overall optimization ideas, the site weight will always be in the direction of benign development.

Finally, the author concludes that the basis of data analysis in the early stage we have to accumulate a lot of effective data, this step is more boring but is essential, data analysis only master a large number of data can be compared to find the site optimization results, and not just a day to see the keyword ranking only, In addition to looking more important is the statistics, it is best to subdivide the data, such as the long tail word how many? are those browsing? Which ones need to be optimized? Detailed records, so that in the process of optimizing the site can be constantly adjusted, when the article is released, we can for the long tail words to the creation of the article, The same is to update the content with the problem to do and blindly arbitrary article writing is still a very big difference, good, today I and everyone analysis to this side, this article by the West Branch http//www.xki.com.cn original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.