Deep understanding of key words and understanding of key value

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Search marketing do not narrow the understanding of the search engine marketing, in fact, whether Alibaba or Taobao is also a search engine, although these years Taobao and Alibaba constantly want to weaken the flow of search, but I believe that whether Ali or Taobao 70% of the flow is from the search box, there are boxes where there are keywords, We can also say a little bit more, in fact, even micro-BO micro-letter has a search box, but they have a lot less influence.

Search Marketing is the best marketing practices of small and medium-sized enterprises, the fastest and most effective way to promote, this also need not I say, a little experience of people know. Search marketing is based on keywords, such as SEO to know, in doing SEO when the first thing is to research key department. But I see a lot of people for this concept of understanding is not in-depth, today I want to talk about the importance of keywords I hope you can put the keyword study more in-depth.

I have seen a few of the key words to explain the very good definition, guoping teacher is my most admired in the SEO industry, he often said in the training of the word is to the right of the person to the page. What is called the right person, that is the keyword behind the search is the right person, the key words wrong all wrong.

This is how I define the keyword, the key word is the bridge between us and the customer, we are in this computer side, and the client is on the computer that end, we set up or promote the keyword is to be consistent with the user's search form, if is, then we can connect with the customer, if wrong everything is wrong, Of course, there are a series of complex factors behind the transaction, but the first step wrong behind the whole wrong, and the value of each keyword is not the same, we look at the two of the bidding master for the definition of keyword value.

First we look at the Adsemer Blogger's judgment on the value of the keyword: "If we want to see if a word is worth doing, it usually looks at two points, and the 1th is how consistent our target customer base is with the search user base of the word, that is to say, how likely is it that the user searching for this word is our customer? And how likely are our customers to search for our product to find the word?

Let's see another one I admire very much. Zhao for keyword value definition: "We should focus on keywords, but also should pay attention to each search word behind the psychology of what is it?" When users search this keyword for what they want to get. "He actually occupies a very high altitude to see the keyword value."

Finally, give a case to illustrate the importance of the keyword, I see a lot of bidding projects, such as weight loss products, landing pages are downloaded from the Internet, basically not too big changes, very consistent with marketing and psychology, they operate a bidding account is to find the conversion of the key words, delete did not convert the key words, Because the bidding is not the same as SEO, bidding most value the return on investment, the cost of the advertising is their own money, so they operate the account is generally a price adjustment, increase the conversion of the key words, delete did not transform the key words, those who do bidding on behalf of the operation is the same operation.

Search marketing All the basis is the key word, this link to dare not say you can win, but this link once wrong, and then more efforts are in vain, I hope we can understand the key words and key words value, next time to talk about how to judge the value of the keyword. Article content from the Zeng Xiangmin blog http://zengxiangmin.com/137.html