Despise website construction as damage to tourism reputation

A tourist said he would first "migrate freely" on the internet before he "moved freely" on the ground. In fact, most people before travel, in advance on the Internet to understand the travel destinations of accommodation, traffic, etc., has become a lot of tourists before the "unspoken rules." Now, the developed network also ensure that there are very few online can not find the Raiders.　　The importance of the network to tourism, so that it became a natural tourism marketing ride. Online recruitment to expand local visibility in August 2010, Chengdu's "Panda Guardian" recruitment campaign aroused the attention of the global netizens.　　In just 1.5 months after the event was launched, more than 60,000 contestants from 52 countries and regions were enrolled, and Chengdu's urban marketing was particularly successful through Internet recruitment. "Each scenic spot has broken the original administrative level, no place can be more than the network can reflect Thomas Freeman ' world is flat ' idea", travel expert Wang Introduction said.　　Network solicitation, recruitment of such interactive activities, although the ultimate victory of the number of Internet users limited, but can be widely mobilized in the way of the participation of netizens, which is helpful to expand local visibility. Australia's Queensland Tourism Bureau launched the "Great Barrier Reef Island caregiver" recruitment campaign on the Internet in 2009. The final admissions are only one, but this is known as "the best job in the world" ——— not only enjoy the dream of a sea of silver sand, but also 6-month contract salary of 150,000 Australian dollars (about 105,000 USD), and free to Live Island villas, enjoy free round-trip ticket ———　　In the one-month period attracted 300,000 people around the world to surf the internet, more than 30,000 people submitted applications, once caused the activity site paralysis. Network games implanted scenic spot in addition to collection and recruitment, in the online games implanted scenic spot is also a new way to attract popularity. A representative of the newly developed online game "Qingcheng". The scene of the game is a real reappearance of Sichuan Qingcheng Mountain-Dujiangyan Scenic area, even the game of food supplement energy, is also Doujiangyan the most famous fruit kiwi.　　According to Qingcheng Mountain-dujiangyan Tourism Scenic Area Authority director Ru Hongbin introduced, "Qingcheng" online games are optimistic about the growing number of online games, and the combination of reality and virtual, but also want to put the game in the travel impulse into reality action, so as to stimulate local tourism. Travel name Bo closer to young travellers with the popularity of blogs and microblogs, bloggers recommend becoming a fashionable way of traveling marketing. Not only some tourism bureau, scenic spots opened their own micro-blog, at the same time optimistic about the spread of tourism name Bo, there have been some foreign travel agency in the invitation to the media to investigate the line, but also invited some famous Bob to participate.　　The larger circle of the bob, and the way in which the young traveler was expressed, became the most valued by the inviter. Most of the scenic sites are not as satisfactory as most tourist destinations, the current most common way to promote tourism sites, but most of the current is not satisfactory. Tourism expert Wei that to play the role of tourism website marketing, to serve touristsIs the first, should be good at speaking useless "producer" oriented to the "consumer"-oriented transformation. "If you can't catch the attraction of tourists and don't let them get the information they want, travel sites will become deaf ears ——— empty. "Experts suggest that web information is useful to determine the user stay time Wang, special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences Network marketing and traditional marketing methods, the advantage is to get rid of the administrative level and rank of the control, do not need to be the slogan of the superior or to report to the leadership of their own to introduce themselves, can completely become a"　　The center of the world ", so it is important to create your own characteristics in the Web page. Whether there is a good planning, graphics and layout, decide whether to let netizens stay in front of it for a second, 10 seconds or longer. If it is to put a pile of boring data there, there is no timely, sufficient practical information, there is no infection of human things, it is difficult to catch people's eyeballs.　　To click on your website, the description has done to you to learn or to seek help preparation, the contempt of web construction, often let everyone with interest, spellbound, to expand the reputation of tourism is certainly a loss.　　Travel site can learn some successful experience of other sites, such as Ikea, enter the Web page first to a piece of stone scissors cloth game, and always is a guest to win, let a person in a cheerful mood came to the Web page, this kind of thinking can learn from. Netizen Voice Scenic Spot and Mgto official website don't make image project Zhu Zi-Yin, resources donkey friend I went to a township in Anhui province last year to enjoy rape, because the local transportation and accommodation conditions in general, so it opened the local official tourism website, found on the Web page even the flowering of rape, the weather changes these flowers need not the basic information, Not to mention the traffic, accommodation information. On the website of some local personal photography enthusiasts, there are some very useful information, including the recommendation of the local hotel, and even the number of beds in which the hotel is well written.　　Because often through the official website can not find the practical information to want, I had to find some of the forum, but because the information is complex, it seems time-consuming and laborious to find.　　Now, although each scenic spot, Mgto has a Web page, but many are built for the purpose, a bit like "image engineering", long time does not update does not count, and some often put some leadership of the inscription up, do not know this information to tourists can have any attraction. Industry said the network to promote the first to understand the target customer Gao Wen, Sina Tourism channel editor now scenic or tourism bureau to promote tourism using the network, generally there are two ways. One is hard, such as to advertise where, the official nature of the picture, text to the influential site. Because it belongs to the passive reading nature, the attraction to everybody is mediocre. Now most companies want to promote the second way-soft publicity. This way companies plan with the site, and set up many interactive activities, such as inviting editors or bloggers to go to the field experience, and thenTo promote the spread of Word-of-mouth, because the content of vivid, experienced strong, often more to capture people's hearts.　　In addition, the network collection, selection, investigation and other interactive ways can easily arouse the attention of netizens. With the increasing number of Internet users, the advantages of network marketing are increasingly prominent. The same in the "water beauty" selection activities, previously did not use the network to promote the impact of the minor, the real concern is to set up a network of interactive links, good millions of of netizens participated in the vote, the popularity of the organizers also feel surprised. Now, local governments and tourism enterprises have paid more and more attention to the power of network marketing in the promotion of tourism. Although the attitude of attention, but most do not know how to use, so that the current situation of the blind follow. In order to get good publicity results, first of all to understand their target customer base, select the appropriate network platform. It is not likely that a website is attractive to all people. Next, choose the most appropriate way to communicate with the goal you want to achieve. For example, want to improve the site in the Netizen's reputation, should choose to blog, micro-bo this kind of word-of-mouth as the responsibility of the dissemination of the way. But if it is intended to gain the endorsement of the media, there is no better place than posting official information on authoritative websites.　　Therefore, the tourism network promotion, not in the current popular what to what, but to choose the right for their own, the effect will be the best. Complete Web site for Korean free line Peng Lin, Korea Tourism Development Bureau Beijing Office Media manager as the number of free lines in South Korea increased, click on the official website of Korea Tourism Bureau to obtain the information needed more and more people, and relatively complete site construction also meet the needs of everyone. In order to take care of the reality of tourists from different countries overseas, the website presents several versions of different languages on the homepage for everyone to choose.　　In addition, on line, offline activities and practical information update also attaches great importance, if participate in knowledge question and answer link or special game, can also participate in Lottery win camera, MP3 and other gifts interactive project, the purpose is to attract more netizens can participate in, understand South Korea's tourism, culture, expand visibility. For a person who wants to travel to Korea, accommodation, catering, communication and other information is the most practical, but limited to language barriers, online access to reliable information on the internet will be time-consuming and laborious, so on our official website, links have a lot of service platform, such as mobile phone reservation system, before leaving to get the local mobile phone number , the economic application of the Hotel Alliance reservation system, etc., to facilitate the travel convenience of tourists to provide as much practical information.