Development of cosmetic and cosmetic hospital under current advertising policy

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Outdoor, media, network three channels, because of policy constraints, channel is not smooth, all focus on Network marketing, 2013 Regional Plastic Hospital in the policy supervision day strong, more powerful invasion of the situation to find their own sustainable development of the road?

First, the current network marketing can solve what problems?

Newspapers, television, outdoor is the planter, telephone, business Qualcomm, QQ is the harvester, the network is now and future marketing development of the ultimate link and marketing tool. From the first-line city, the United States, Eli, Guangzhou family doctor, Guangzhou Huamei, Shanghai Huamei, Beijing United ministers have achieved more than 60%-80% network performance situation. From the national point of view, almost every hospital has launched a network of marketing, the formation of the network team, but because of the differences in understanding, the investment in the network are also different. If the performance is good, its network marketing contribution will certainly occupy at least one-third of the proportion. There is hope that the network to solve short-term performance problems, there is hope to solve the problem of sustainable development, but also hope to increase the problem of marketing channels, no matter what, network marketing trends, has been widely used in all walks of life, whether you start, opponents will quickly start, and continue to strengthen.

Second, on the outdoor, media, network cast iron Triangle

Outdoors, the media can solve the brand, Word-of-mouth, visibility issues, but can not solve the problem of instant communication, in the absence of network, customers will be through the telephone or hospital counseling two ways to solve, but the rapid rise of the network, so that everyone has extremely convenient conditions can be through the network to consult communication, Making the network the most important terminal marketing port, and with the rapid development of mobile internet, mobile phone marketing will soon become an important port outside of computer network marketing in the next 2-3 years.

Third, mobile marketing will be the next battleground

From the line of access, mobile web sites, micro-letter, MO, micro-bo, QQ and other channels accounted for more and more, as Bill Gates many years ago, the future of computer development is miniaturized, the rapid expansion of the big screen mobile phone market, so that a mobile device to become easy, high-speed network and urban WiFi fast layout, is bound to accelerate the speed of mobile marketing. For hospitals, the current to quickly promote not only network marketing, mobile phone marketing is also the next 2-3 years in the military battleground. Iv. How does the network solve the problem? If you hope that through the network in the short term to achieve a rapid improvement in performance, the most direct is the bidding, the secret of bidding profit by improving the conversion rate of each link to enhance the return on investment, the proportion of each link can reach more than 50%, the monomer consumption can reach more than 10000, Investment return ratio can achieve 1:4 to 1:5, pay ads can solve is our immediate operational problems. At the same time, the development of new media and other paid channel marketing, but also from the overall increase to the number of hospital and the number of patients. In the long run, the network brand and the continuous accumulation of word-of-mouth reputation is a necessary condition for sustainable development, so the network marketing work is divided into two parts to carry out, some through paid advertising to exchange money, another part, to actively carry out hospital Word-of-mouth promotion and brand promotion, two parts are essential.

Five, network marketing must be coordinated combat!

From the previous data, if there is no planning department of cooperation, simple to do the network, the number and quality of the hospital will drop a lot, the reason for the outdoor media more authentic and impress, the network itself the virtual characteristics of a limited sense of security. And for the plastic needs of customers, most of the age of 30 years old, a considerable part of the network is not particularly familiar with, so to guide customers from the outside to the process of network search is very necessary. Even now limited to the medical policy can not put project advertising, brand promotion must adhere to, this point, the Beijing United Ministers to achieve the ultimate, performance in half a year from 2 million to 9 million, which is also the production of brand promotion power.

Vi. The key point of the network to exert great power!

Emerging plastic Hospital can do a successful, its network department must be very strong, this is the operation characteristics of Putian, advertising as a strategy to make money as the core, to operate as a means, can let a plastic surgery hospital rapid rise. In layman's view, the network seems to have a magical effect, as long as the formation of the network department can produce great benefits. This concept was 5 years ago, not surprisingly, but in the network marketing competition today, has been completely outdated, if you still think, by early do not build the network department, otherwise will be defeated. The hospital's network operation rose from 08 to today, has been through the website marketing stage, optimize the promotion stage, the stage of bidding promotion to now integrated operation stage, now we do not spell your website how good, can move customers, but from the promotion to consultation, from consultation to medical treatment, from the doctor to the monomer consumption, from the initial diagnosis to a referral, Each link must be very strong, the overall performance can come up, any one link appears weak, will affect the overall effect.

Seven, why many hospital operation network effect is not ideal!

Network Marketing belongs to the new media, the current various industries are in use, but domestic enterprises on the understanding of network marketing is far from the rapid development of network marketing, the Internet with three months of small updates, six-month big update speed of rapid development, rapid, but a lot of enterprises simply positioning the network as a website, hair promotion so simple, Thought remained 10 years ago, followed by a blind cult network, see other hospitals through the rapid rise of the network, but also hope that the network, high prices to recruit network personnel, but ignored the network other links to strengthen the synchronization, and finally concluded that the network is not good, but see others through the network a lot of money, so say, The leader's cognitive level also determines the success of the Enterprise network marketing.

Viii. on the network operation of * * shaping

These two nights at work on the network to see our website and network information promotion, there is a certain network basis, but at present are not able to produce direct benefits, keyword ranking is not much, should be said to be in the primary stage of development, bidding promotion did not see rankings, may not be promoted or ranked poorly or with search keywords and geographical. The main competitor is Henan Plastic Surgery Hospital, Fang Yi Plastic, hyacinth plastic surgery, as well as the upcoming opening of the Zhengzhou Barbie Dream Plastic Surgery, the local primary plastic surgery hospital is not the biggest threat, once the plastic group large capital, the use of advertising bombing, brand coverage strategy, the time will be very great pressure on local enterprises. From the United States, Eli, the United States and other plastic giants in China these two years to expand the territory, large-scale, high-end advertising marketing, power enough in the short term for local enterprises to create a greater impact.

Competition will become more and more fierce in the future, play their local reputation and customer accumulation advantages, the new media marketing this piece must not be outdated, the great changes in marketing pattern, will make a large number of plastic surgery hospital because the pace is too slow to be eliminated, fast fish eat slow fish is not only appear in the book newspaper.

Hands-on experience sharing microblogging: Http://t.qq.com/wb1578504175/mine Wang writing 2013.8.19