Discussion on each point of SEM funnel model

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This SEM funnel mode, I believe that do SEM personnel are aware of, do SEM to be step-by-step, to solve each of the steps, you are not far from success, the following I will talk about this model every step of it.

1, display the amount, the user wants to see your promotion information, that account key words have to show in the user, that show quantity and what related?

① matching mode, (change the matching mode to allow more potential users to see your promotional information).

② keyword ranking, the more the keyword ranking, the more users will be easy to see your information, keyword ranking = quality * bid.

③ The number of keywords, the number of keywords, your display will be more (note: According to the search word report to deny some unrelated search terms and according to the keyword report negative some low show low click Not translated keywords).

④ promotion of the length of time, some of the SEM staff set account promotion in the daytime, the night on the account suspended, sometimes some users at night search keywords can not see your promotional information, your keywords will not be displayed.

⑤ promotion of geographical area. The wider the spread, the more people covered.

⑥ promotion of the budget, the account will have a certain budget every day, when the user's budget is used up, the account is suspended, do not show promotional information.

2, clicks, when the account of the key words to get enough show, then how to attract users to point to your promotional information?

① keyword creativity.

② the relevance of keywords and creativity.

③ account structure is very important, reasonable plan promotion plan, promotion unit.

3, access, when users want to click on your promotional information, to let users smoothly and quickly open your page, only to access to your page. This is mainly related to the opening speed of the website and whether the Web page can be opened, there is nothing to say.

4, consultation volume, when the user clicks on your page, can attract users to buy the desire to consult, mainly several factors.

① keyword and landing page of relevance, (if click on the keyword come in, page content and related words are not big, give a person a trickery feeling).

② landing page content to meet the needs of users.

③ Landing page experience good or bad degree.

5, orders, when the user has the desire to buy your products, will contact you, then whether to reach an order, the main spectator clothing people.

① Customer service response speed, when someone consults product information/services, respond as soon as possible to answer.

② Customer Service Attitude, this does not need to say too much.

③ Customer Service Professional, customer service to the user professional introduction of products/services, answer the user's question, which greatly increase the success rate of orders.

The above is small bob individual to sem the opinion of the bidding, SEM inseparable from data analysis, data analysis is the prerequisite for operating a good account, data analysis is the SEM personnel must have the ability, this will help enterprises to obtain greater profits.

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