Discussion on how to do the preliminary SEO in the exhibition equipment industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective：

In the era of the Internet expressway, many offline advertising has shifted its position into online advertising, making the online advertising industry nearly 10 years of rapid development to achieve a qualitative leap. An enterprise website to the development of online advertising, in addition to the funds to promote other methods is SEO, through the optimization of the site has a natural good rankings, to maximize the benefits. It is precisely because of these reasons, so in recent years a group of network optimization workers known as seoer ...

From the current state of view, the Internet is not the traditional search information network, but seoer promotion of the world. A variety of corporate web site advertising in the Internet world flying, especially the medical industry to promote information everywhere. Network benefits also have disadvantages, the pros and cons of the choice is value. For small and medium-sized enterprises This is a good thing, good to optimize the site, to attract a large number of readers to click so that conversion rate greatly improved. The efficiency of conversion increases naturally.

Recently, the author because of the relationship between friends to help optimize the exhibition industry, a website, the optimization of the key words is "roll-up". When I get this site, the general observation of the site's current situation and some webmaster tools to find out the data. Do not check do not know a check scare jump, this site has 4 years of domain age, Baidu weight is 0,pr0. This does not let the author be surprised, so old a domain name to say casually weight also has more than 1. I see the layout of the site and the home page situation that is bad. Messy and disorderly, the home page is basically all pictures without text. The entire site's text adds up to less than 300 words. Baidu included only the home page, outside the chain 0.

The author has no contact with the exhibition equipment industry, and has not heard of the word roll-up. To the exhibition Equipment Enterprise website optimization To do, I must first to understand the industry, the enemy can be victorious. The author through the Internet to find information and ask a friend to their business sample book after reading slowly on the exhibition equipment this industry have some understanding. Just know what is roll-up banner, the author is to the top of the word roll-up banner optimization up.

Through analysis and consideration, the author has formulated a set of initial optimization plan for the enterprise station of the exhibition equipment industry at present. The following are the specific points:

One: Site Settings

1. The title of the website is set to: Roll-up Banner _ roll-up Factory _ Hangzhou Bang Mei Exhibition Equipment Co., Ltd.

2. The website keyword set is: Roll up, the net frame, the exhibition equipment (uses the half-width comma to separate).

3. The description of the website is set to: Hangzhou Bang Mei Exhibition Equipment Co., Ltd. specializing in the production of roll-up banner, network racks, exhibition equipment. Thuot Exhibition Equipment Meritorious company not only specializing in the production of Roll-up banner, Web site, exhibition equipment also provides easy to pull the treasure, the screen, exhibition equipment, screen printing photo production. Roll up I choose Hangzhou State Beauty. (the key words appear intentionally 3 times or more)

Second: Homepage modification

1. Delete some irrelevant and useless pictures, try to add text to the search engine friendly.

1. Home keywords appropriate adjustment appears flat rate, in view of the exhibition equipment industry, but also adhere to the search engine rules, I set the keyword density in 8% (if you have a legitimate situation this density rule can be ignored).

2. Add the article Center on the homepage--the article updates the driving device, each publish the article title automatically to the homepage article Center, this can attract the spider, as long as the spider crawls every day not to be afraid of the spider not to collect.

3. Add links to the end of the page link module, good links can be worth a few good high-quality soft text.

4. Add keywords to the footer and set a hyperlink to the home page. Weight transfer.

Three: Navigation and content setup and construction

1. The navigation Office adds the article Center.

2. roll-up column. First-level navigation banner, two level navigation roll-up banner type, three level navigation single roll-up banner introduction (Increase the number of keywords appear flat rate)

3. Insist on daily original exhibition equipment industry related articles 3-5, to attract spiders to climb (content for the king).

Four: Inner chain construction

1. Generate site map to facilitate spider crawling

2. Anchor link to the home page or inside pages, so that each page has a series, a kind of let spiders come in and out of the maze feeling. Series methods are: Cable Connection, the last time, the next, Automatic Association keywords (station does not recommend because the Automatic association will create a stack instead of search engine unfriendly, there is no such concern for the stations)

Five: Outside the chain construction

Persist in writing papers to the major weight of the site submissions, such as A5,chinaz, outdated, seowho. A high-quality original soft paper can bring a large number of hidden links in the station to bring a large number of IP traffic. (Outside the chain for the emperor)

VI: Web Design Modification

1. Some Web pages with no use to break the weight add nofollow tags.

2. Add alt attribute to picture

3.robots file Increase

4. Add 404 Web pages

5.301 redirect xxx.com domain name to www.xxxx.com domain name (centralized weight)

Seven: social media and user experience building

Now the search engine is very final is the user experience, in the article Center installation comments and reprint a key to share plug-ins. Such user comments can be updated to drive the Web page, sharing can also bring a large number of reprinted after the flow. User evaluation Remember to check regularly and promptly clean spam ads URL comments.

The above is the author of the exhibition equipment industry, an enterprise optimization, through the above efforts to adhere to the 1-month roll-up banner has been the effect of the key is now ranked in 62, as long as adhere to the above principles, adhere to the original industry-related articles, do a good job in the chain, I believe it will not take long to roll up this keyword must appear in the homepage

The above is Hangzhou Bang Mei exhibition equipment NetEase http://www.bemoredisplay.com/original editor, please note the author reproduced please indicate the source, thank you, if there is not enough please forgive me!