Discussion on how to test effective website optimization effect

Absrtact: In the process of doing website optimization, in addition to do the internal optimization and outside the chain construction, in fact, there is a very important work is often overlooked, that is the effect of detection. If the SEO optimization when made, then the effect of detection is equivalent to

In the process of doing web site optimization, in addition to doing a good job of internal optimization and outside the chain construction, in fact, there is a very important work is often missed by everyone, that is the effect of detection. If the SEO optimization as a "move", then the effect of detection is equivalent to see how the search engine is "also recruit". As long as you see the search engine response to your operation, the next step to improve the optimization is very helpful. The main purpose of this paper is to explore how to test effective website optimization effect. From the big direction, SEO optimization effect detection can be divided into the following parts: ranking detection, included detection, external chain detection and conversion rate detection.

One: Ranking test

After the optimization operation is completed for a period of time, in order to fully understand the results of the work, we have to systematically detect keyword rankings. In addition to testing the home page target keyword ranking, we also want to detect the typical classification page target keywords and typical final product or article page keywords.

For the webmaster, it is best to develop good habits, with an Excel form carefully record the keywords you need to detect, and then regularly (weekly or monthly) check their ranking situation, so that the webmaster will be able to their own site development has a more complete and image of the understanding.

Second: included detection

Included in the detection of the main detection of the following three aspects: the total number of features included in the page number and the number of classified pages included.

The total number of entries shows that your site is popular with search engines, reflecting the overall functioning of the site's health status. Characteristics of the number of pages included in the page reflects the optimization of your site, you can see to a certain extent you do in the long tail keyword work whether the effect. And the number of classified pages can allow you to the whole site in different parts of the collection of the situation has a overall grasp, in the late to give targeted measures.

Third: External chain detection

Chain number is also an important part of SEO optimization effect, we mainly need to detect the number of home chain, the total number of Web sites outside the chain, features outside the chain number of pages. In general, the use of Yahoo tools to query the outside chain is more accurate, in addition to open Site Explorer effect is also good.

Four: Conversion rate detection

Now do SEO has a misunderstanding, that keyword ranking is the ultimate goal. In fact, for enterprises, keyword ranking can be considered just "process", resulting in increased business volume is the ultimate goal, so we work in the process of attention conversion rate detection is very necessary. Webmasters can set up a table to record the different periods of time the site visits traffic and business singular contrast chart. If you find that the growth of business volume is obviously not up to the growth of traffic, then prove that the direction of the optimization of the deviation, generally speaking is probably not accurate positioning of the keyword, or long tail words do not good enough. In this case, it is necessary to carefully analyze the site's target customer groups, what their search habits on the internet, and then redesign the site's keywords, to optimize the improvement.