Discussion on localization of local websites: The Evolution of Forum products

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Let's review the mobile development scenarios of the local Web site for years:

The first stage: The app, represented by the general edition of Phpwind. From the user experience, this generation of products is very PC, do not move; For example, many apps also have a drop-down menu that shows how to operate. This generation of products is not a big issue on Android, but iOS approvals are hard to pass because of a similar high. This generation of products is doomed to transition products, difficult to make the rounds.

The second stage: to the Dragon Lane, the Treasure net, small fish nets, etc. as the representative of the local website began to research and develop mobile client products. This phase of the product in the functional start to differentiate, in the form of multiple clients, in the form of mobile, in the design of the idea is still very pc.

Phase III (current stage): Product form evolved into a "app+ touch screen version + micro-letter public number" form. The installed capacity of large stations has reached 200,000 orders of magnitude, however, the product model has not been recognized.

After reflection, ask yourself: Can a product manager based on PC habits create revolutionary products for local social networking? Or does it make no sense?—— so far, almost all of the community, local community forum clients we have seen are completely imitation of microblogs and friends. The app, made for saving the forum's slide, is just a straw-a product destined for grass rather than revolution!

We even wonder:

is mobile phone a supplement or replacement for PCs?

We also need to think about:

The core of the mobile end of the local community is content or relationship?

The characteristics of local community products are: asynchronous, unfamiliar social. I think from the product logic, there are 5 core issues:

1. What is the content subject and presentation form?

What are the main elements of the product? Is 140 words, is a large paragraph of text, is the picture, or the relationship between users?

Is the list of words, a list of pictures, or a style presented? What are the rules of arrangement?

2. What is the interactive form?

Heavy interaction or light interaction? For example, require simple interaction: turn, praise, or specify how many words above the interaction.

Whether to provide a private way of information delivery.

3. What is the form of communication?

PC-side information transfer, in addition to directly copy text, is the form of a URL to pass. Mobile phone is currently in use links, to tell the truth is very bad.

4. What is the classification form?

The important feature of BBS is embodied in the classification form of information, the classification unit of BBS is: Edition, label. Mechanically to the mobile end, very not suitable.

5, the style in the client or service-side decision?

When PC Internet was emerging, we encountered several transport protocols: XML, HTML, RSS. XML: does not pass a style; RSS: Style is determined by the client, such as fresh fruit, zaker; HTML: Style is determined by the server side, which is the mainstream of PC Internet.

According to the analysis, we can begin to spit:

1. All local websites first make a small home page. and micro Bo embodies is someone said what words, micro-letter reflects who said to you what words. This is the struggle between the central thought and the flattening trend.

2, in order to be on the sub version, we have made a lot of effort, in vain. If not, what to do later?

3, the community inseparable from the relationship, but the local community reflects the local unfamiliar social, how to reflect the factors of people?

4, micro-letter introduced praise, and we have asked users to reply at least 6 words. Is it on the PC side plus or is it defined as a mobile-end interactive form belonging to the local community?

5, app and touch screen version (in fact, WAP) learned that others have a picture of the spirit of truth, so the list generally requires a map. So the contradictions appear: good posts may not necessarily have a map, to get an irrelevant together? We look at the micro-letter friend Circle Design: There is no map to adapt, the pictures are arranged in the text below display.

6. So far, the transport protocol is not perfect.

7, the mobile end has begun to rival the PC, can not be the mobile end as a supplement to the PC. So is the mobile end of the local community with the PC end in a different form to reflect the same content or simply independent?

Summarize your personal point of view:

1, the local community is "service (content is also part of the service) + local unfamiliar relationship" nature of social products. Can not neglected the relationship between the user, in relation to the embodiment of not sing it, the MO is so strong, but at least also with micro Bo almost.

2. User scenario analysis must be introduced, from what terminal users will use at some point to read which type of content or which local Service tool to use to design local community clients. Please do not from what you want to give users what content to design features! Marketing must be upgraded.

3, the mobile end must be flattened, the PC side flattened to accommodate the trend of flat mobile end.

4, function design, please forget Weibo. 140 words are not territory of the local community, local communities must reflect local, in-depth content, is a series rather than 8 seconds video.

5. To date, mobile development has shifted from functional priority to operational priority. Do not know through the app market rankings and other means to promote the local site, at this stage it has a place to use.

6, this article reference case: The Treasure Net series app, the Chengdu fan Community app, the Dragon Alley Community app, sings, the PA, the embarrassing matter encyclopedia, the Micro-blog, the micro-letter.

7, please pay attention to sing, the development of the MO, these apps have gradually formed a mobile vertical community. (Wen/Ningjie network zhouning)