Discussion on several common excessive optimization settings in website optimization

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In the process of website optimization, some optimization methods are indeed very tempting, such as the common keyword piling up, in the content page to hide the relevant text to improve the density of keywords and so on these are stationmaster very like to use, because through these optimization method can make optimization effect of time greatly shorten, At the same time can also quickly upgrade rankings, but this method will also let the site into the abyss by K, because the search is particularly objectionable use of improper optimization methods to operate the site's SEO. So in addition to these several aspects is to let the site rankings come fast to the optimization method, whether there are other? Of course, the answer is some, the following I give you to explain the site rankings to also hurried to the excessive optimization method, I hope you can understand and away from these methods, Don't lose a long-term plan for the sake of the moment.

First, let's talk about content. Content is the soul of the site, but also the food of spiders, but also search for the elements to index. In general, as a webmaster every day to update the site fresh content to allow users to have new content can be read, so that it can be very effective to make new users become old users, but also let search more to take care of their own site. I believe we all agree that content is the most important factor in the promotion of rankings. I think so, because the quality of the site content, readability, the value of users are related to the site's user experience is good or bad. Of course, many webmaster now want to start from the content to quickly upgrade rankings, the use of content optimization methods are endless ah. The following two kinds of content optimization can easily be mistaken for the optimization:

1. Collect content in batches every day. You may think that spiders cannot judge whether content is original or collected, in fact, spiders have their own way of judging, the simplest one is through the existence of their own database with similar content, if the similarity is greater than their own standards of judgment, then the search cited will be classified as a collection of content. Therefore, every day in bulk collection content, although it is able to meet every day have fresh blood injected to the site, but also to consider the user and search for the opinion of the bar, not to mention the user, the search is not always like to crawl repeated content to the database Riga it.

2, content and site type of relevance is low. The old saying goes what Mountain sings what song. First of all search to determine the value of the content and the role is from the relevance of the beginning, otherwise the network does not need to branch site type. After all, this is also responsible for the user, when users search for entertainment news click into your site to see is beauty beauty, so that is not cheating users? To search for the core of the user's thinking, such content will certainly not be the search for the care of the Even a good originality cannot make up for the problem of low relevance.

The next is the internal chain optimization. From the Baidu Encyclopedia of the optimization skills we can see the importance of the chain in the rankings, there are many webmaster began to pay attention to the optimization strategy within the chain, relatively, within the chain in fact, the site ranked the life gate, that is the user experience. So what kind of inner chain optimization will make the search cited as excessive optimization so that the rankings also quickly go?

1. The inner chain uses anchor text too single. In accordance with the search for the breadth of the link requirements, whether the chain or outside the chain, if the use of the anchor text is too simple keyword, it is easy to be search cited is overly optimized, after all, a site regardless of which page, which link through the use of the same anchor text not only to promote other keyword ranking disadvantage, It also quickly increases the density of the keyword so that the search leads to an excessive optimization. Therefore, the use of keywords as the chain anchor text can certainly help to promote rankings, but too single anchor text will also be considered as the optimization of excessive.

2, within the chain point to the page is too single. The inner chain is to make the site a large and not chaotic network. Then in the process of setting up the chain, many webmasters like to put all the internal chain points to the home page, thinking that this can quickly improve the home page keyword ranking. In fact, when you put all the internal chain points to the home page, the first loss of user experience, because often users click on a chain will jump to the home page, so you can not let users see what they want to see. At the same time also because the home page has a large number of import links and make its ranking quickly upgrade, will eventually go into the search for the punishment of the situation. After all, website optimization needs is a continuous and steady rise of the process.

3, point to the same page within the chain frequency is too high. We all know that each page, if a keyword at the same time many times, then choose the most front of the add to the chain on the line, because there is this demand for users do not want an article, 88% are hyperlinks, which will affect reading. But a lot of webmaster still choose to have to kill the wrong way, as long as the page appears keyword, no matter 3,721 all add links, so naturally will be very easy to attract search for the punishment, after all, this does not conform to the search for the nature of the chain.

In addition, the chain. Outside the chain as a fast upgrade keyword ranking one of the important factors, we must say every day of SEO optimization, website promotion is to add to the site outside the chain of practice bar. For the fact that the chain can quickly elevate rankings, the author is also very agreeable, but not all of the chain construction is only to promote the site ranking and did not reduce the ranking of the site, after all, there are two sides to everything, if you put the negative play of the chain than the positive, it reflects the negative effect. So which of the outside chain optimization will be search cited as overly optimized?

1, the external chain is too single source. In the Optimization guide, the source of a wide range of external chains to the ranking has a role in promoting. If your chain is from the same site, not to say whether the chain is considered excessive optimization, the stability of the chain is difficult to ensure that the first. After all, once the other side of the site in the big update when the problem or the link was deleted, or the other side of the site revision, then the construction of its platform outside the chain will all expire, causing the search for the punishment.

2, Mass chain. In general, a group of outside the chain is the most vulnerable to search for the punishment, because the chain will cause the site's outside the chain of rapid rise, mass movements, like a roller coaster, at the same time the outside chain itself is a chain outside the chain, a little quality is not, how not to be searched for the punishment, even if the rankings really rose, Its stability will not last long.

3, to the top of the chain. Many webmaster are the chain as a promotion ranking the only way, every day in bulk construction outside the chain, but the result is not the ranking of the promotion, but the snapshot of the stagnation and the disappearance of the rankings. Why, because search is particularly disgusted with this ranking outside the chain. At the very least, the search leads to the external chain as an excessive optimization.

Finally, the label code. Each page is composed of a variety of code tags, and in these headings, some of the main is some auxiliary, such as the site's Common DIV tag is an auxiliary tag code. In site optimization, the same tags also affect the size of the optimization effect. For example, we commonly used in the H tag, fervent tags, meta tags, alt tags and so on are the real help for the rapid promotion of the label, of course, the label used well will get good results, the use of the bad will certainly be the search for the punishment. For example H1 label, we all know in a page, plus a H1 tag can be very good to the weight of the page is gathered to H1 tags in the keyword, if your page wants to optimize multiple keywords, can you add H1 tags for each keyword to optimize? The answer is no, Because a page to give the overall weight of the site is fixed, when a page at the same time multiple H1 label, it will make the weight of the page dispersed, natural site to get the weight is very uneven. Using multiple H1 labels on one page can create two disadvantages:

1, search cited can not determine which is the theme of the page. If a page in the title of the use of H1 tags, natural search will think that this is the most important content of the page, if the same page in the use of multiple H1 tags, you will be unable to determine what content is the most important content of the page. Thus misleading search lead will naturally lead to inevitable penalty, will also let search cited as an excessive optimization, after all, a page exists a H1 tag is normal, in a page too much use H1 tag is in fact the characteristics of excessive optimization.

2, so that the weight of the page dispersed. We all know the role of the H1 tag is used to aggregate the weight of the page to reach a point, so that the weight of the whole station can be transferred to each other, to achieve a stable state of Ascension. When you use multiple H1 tags in the same page, naturally from a right to focus on the weight of a number of points, according to the principle of cake, each page has multiple weight aggregation points, the natural weight will be very little. Search also won't accept a page using multiple H1 tags. Therefore, punishment is unavoidable.

In the end, the author concludes, for SEO optimization to quickly upgrade rankings, it must comply with stable, natural, continuous three principles, after all, site optimization relies on a long-term cumulative process, which is not urgent. For the website optimization you are anxious, then the more irritated the mood, natural sword to take off the peak will often appear, and if you do not understand the excessive optimization, you do not know your ranking why sometimes rising and sometimes disappear. Several of the above is the author summed up a few let the rankings come quickly to the excessive optimization, hoping to help you find your ranking of the reasons for the ups and downs. This article by http://www.qichezuodian520.com car cushion which kind of good exclusive feeds, reprint please specify, thank you!