Discussion on the trend and operation strategy of Web site navigation Station

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I have published two soft articles in Admin5, the first is the opening of the site when the propaganda soft, wrote the Ningbo Four Web site navigation station analysis, the official launch of this site (originally pushed Ningbo hao123), the assertion that Ningbo hao123 will become 2010 Ningbo Web site Navigation Market, a dark horse, change the Ningbo website site pattern. The second, is in the site four months after the PR upgrade to 2, from the development of the history of the site to talk about the trend of website navigation station, operating experience and Web site profit model analysis. conclusion, highlighting the localization of site, branding trend, the profit model of my point of view site is and should be a public welfare site.

Cows are not blown out of course, or bragging needs art. This site indeed from the outset has a relatively clear positioning and brand strategy. Time 4 months a flash, then the Ningbo Four Web site, now a wide range of up to more than 10, including top-level domain names and two domain names. At least there is also the site to promote the factors, many new cities across the country hao123 domain name in March was registered (such as bjhao123). Four months of development, Nbhao123 has also grown from obscurity to Ningbo's Web site navigation leader. From the point of view of brand operation, although the website station dozens of, but I think in Ningbo, we have no opponents, our opponents only ourselves. In fact, this site is mainly in the learning of excellent local Web site navigation site and the combination of its own positioning and characteristics of the development of the foundation.

Yesterday, April 16, I made a revision of the NBHAO123 website profile, and further clarified the brand idea of the site. In this brief share with you. The introduction of this site see: http://www.nbhao123.com/nbhao123.htm

Introduction from the nbhao123 Ningbo website Home of the reasons for the establishment, quality principles, advantage characteristics, site vision and website brand slogan, etc. to do a brief overview, embodies the development of the site's summary of experience, website brand strategy and mission vision.

The purpose of establishment: to facilitate the Internet access for Ningbo netizens, to display Ningbo featured boutique website, to promote the local Internet exchange and development in Ningbo

Website Brand principle: The spirit of "simple, practical, characteristics, boutique" principle, to user needs and user experience as the center. Clean to do the website, the site is committed not to add any spam code on the Web site (in addition to the special advertising bit).

Website products and Services: two, Ningbo website classification navigation and Ningbo Web site Search service.

Website Goal Vision: to build the home of Ningbo hao123 website, to build China's local Web site navigation first brand, to become the vast number of Ningbo Internet users home page and trusted friends!

Site Advantages and characteristics ("four"): localization, characteristics, specialization, branding. Target customer localization, column content characteristics, Web site classification specialization, website operation branding. Professional focus on doing Ningbo brand of pure Web site navigation Station.

Website Brand slogan: This site related title title clearly embodies the Nbhao123 brand-oriented strategy

1 nbhao123--Ningbo People's Internet homepage

2 nbhao123--Ningbo, through the world!

3 nbhao123--Ningbo People's hao123 Web site home

4 nbhao123--Ningbo's most influential brand of web site navigation

5 nbhao123--China Local website navigation first brand

In China, never a Web site so attached importance to the construction of the brand, part of course also because of my brand awareness. This is also nbhao123 different from many other similar sites in Ningbo, the distinctive brand personality. Ningbo Web site home, although as a site in Ningbo navigation, but our goal and learning benchmark is not limited to Ningbo. Ningbo, the sky, this not only shows the positioning of nbhao123 characteristics, but also embodies the Nbhao123 brand strategy. Nbhao123 based in Ningbo, and break through Ningbo. So last night, I put the brand target from "Ningbo website navigation first brand" changed to "China's first brand of local Web site navigation." Therefore, in Ningbo, we have no opponents, our opponents only ourselves.

We have been trying to!nbhao123 in adhering to the construction principles and brand operation on the road, has been continuous innovation and progress. Professionalism, focus, innovation, progress, everywhere embodied in the Nbhao123 Ningbo website home of the column design and page design details.

We remember Nbhao123 's goal and vision: to build Ningbo localization, characteristics, specialization, branding of the home of hao123 Web site, to build China's local Web site navigation first brand, to become the vast number of Ningbo Internet users home page and trusted friends!

Although we still have a long way to go, such as website construction is not perfect, a lot of structure and content needs to be adjusted, brand accumulation and operation promotion before the initial development and so on, but we never stopped the pace of progress. We firmly believe that the original nbhao123 when the declaration, in 2010 for the Ningbo site navigation of the first brand, will become a reality.

Author: Ningbo website home www.nbhao123.com webmaster: Mr. Z (Da wo tou)