Do English website optimization You must understand the PageRank algorithm

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We all know that Baidu occupies a large market in China, this March, Baidu's share in China has been as high as 81.51% followed by Google. This is from China, but from a global perspective, the search engine industry hegemony is still Google. The above know, if you want to do Chinese website optimization, that Baidu is you have to take down the place. And you want to do English website optimization, that Google you have to Raiders.

When it comes to Google's optimization, we have to know the PageRank algorithm. Perhaps this is still a very vague concept for many beginners, and even a lot of veterans don't know much about it. I would like to tell you the following PageRank, I hope that in the future we do English website optimization can play a certain help.

What is PageRank

PageRank, part of Google's ranking algorithm (the ranking formula), is one way Google uses to identify the level/importance of Web pages, the only standard that Google uses to measure a site's quality. After blending all the other factors, such as the title tag and the keywords logo, Google adjusts the results by PageRank to improve the relevance and quality of the search results by making those more "grade/important" pages more ranked in search results.

Second, PageRank principle

By calculating the equations consisting of more than 500 million variables and 2 billion words, PageRank can objectively evaluate the importance of Web pages. PageRank does not calculate the number of direct links, but instead interprets the link from page A to page B as a vote on page B by page A. In this way, PageRank evaluates the page's importance based on the number of votes received by page B.

Third, how to improve the PR value of your Web page

1. Website external link Construction

Like Baidu, Google also takes the external links into account when calculating rankings. But also is not a website's external link number more its PR value is higher, the Google PageRank system not only considers a website external link quantity, also will consider its quality. For example, a PR score greater than or equal to 6 of the external link site, can significantly improve your PR score. But if the external link site already has 100 other external links, then you can get the PR score is almost zero. Similarly, if the PR value of an external link site is only 2, but you are its only external link, then you get the PR value is far greater than the PR value of 6, the external link number of 100 of the site.

2, crawl the Web page number

Google if the number of pages crawled on your site, the PR value is relatively higher. However, Google usually does not take the initiative to your site to crawl all the pages, so we must be active. The best way to do this is to make a static HTML page, usually called a "sitemap" or "Site Navigation," which contains all the URLs you want to add, and then submits the static page to Google.

Iv. Factors affecting PR

1 link with PR High website:

2 Content High Quality website links

3 Join search Engine Classification Directory

4 Add free Open source directory

5 your link out of the current flow of large, high-profile, frequently updated important sites

6 Google is more interested in PDF files.

7 Installing Google Toolbar

8 Domain name and tilte title appear keywords and meta tags

9 Reverse Connection quantity and the rank of the reverse connection

Google crawls the number of pages on your site

11 Number of links exported

In fact, if the Google PageRank as the weight of Baidu, it is better to understand more. Whether it is to optimize the Chinese website or optimize the English site, whether it is to do Baidu optimization or do Google optimization. The most important thing is to understand the basic principles of search engines, the so-called win.

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