Dong Jingyi: Use user comments to improve sales performance

Source: Internet
Author: User
Keywords E-commerce user reviews

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Because of the characteristics of the network, when we buy products through a website, actually can not really see the goods, only through the picture to the product has a general identification, so that we are good for this product is bad, how many will not have the bottom, then the importance of product reviews appear, can see other customers have bought the feedback, Will undoubtedly become a reference for our purchase decision.

We are so, our customers should be the same, so open comments and actively guide the comments will have a positive impact on our sales, a product under a lot of positive comments, customers will think that the product is more perfect, at least it has sold a lot of products.

We should use strategies to encourage consumers to comment on and evaluate products, the more people involved, these people will attract more people to participate, eventually on the site will create a habit, read comments-buy-and then comment-the business reply to comment, the habit of forming, but also conducive to business and consumers to establish a long-term relationship To improve sales performance. This is also a way for marketers to understand the psychological state of the consumer and to make 11545.html "> We have a reference to improve on the product."

Merchants of course also need to consumer comments to make feedback, and this feedback to have substantial value, can not be the same copy and paste, encountered negative comments do not delete all, should try to communicate with consumers, solve problems, establish atmosphere, responsible, dare to assume the corporate image, This will enable consumers to experience a sense of being valued, so that consumers trust in the site, the degree of goodwill has been promoted.

When you start a comment, there may be some surprises, such as the robots that advertise the ads, which requires us to put a little effort into managing these reviews, which is worth it, compared to the performance improvement.

By China moving qq:543646

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