Don't let the corporate website die.

Not long ago read an article, called: the Enterprise website died! said: "Interconnection http://www.aliyun.com/zixun/aggregation/32420.html" > Network Information Resources Survey Report "shows that 51.5% The corporate web site has a daily page visit below 50, and the proportion is growing. In other words, more than half of the corporate web site is in a state of slumber. This set of data undoubtedly conveys to us the message that corporate websites are dying. ”

This article on the Enterprise website construction process Some of the drawbacks of a very reasonable, so that readers can not help for the current corporate web site Khanyi. However, think carefully, the author thinks: Enterprise website die!

Enterprise website construction market in high-speed development. "The number of Chinese web sites has reached 1.31 million by June 2007 and 470,000 in half a year, up from 520,000 in the same period in 2006, with an annual growth rate of 66.4% per cent," according to the latest CNNIC published report on the 20th China Internet Development Statistics. "This data suggests that the number of corporate websites that account for more than 70% per cent of domestic websites is growing fast.

The birth of a large number of new business sites marks the beginning of many enterprises to use the Internet. The reason why many corporate Web sites are not accessible, on the surface is because the corporate web site "flashy", "lack of interaction", "information monotonous", "unmanned management" and other reasons, and from a deep perspective is because there is no correct understanding of corporate Web site and network marketing relationship. In general, the enterprise to do the site has two major needs, one is the use of the Internet to carry out marketing activities, one is the use of Internet services in business management, in short, network Marketing and enterprise information.

For the latter, generally applicable to large enterprises to improve efficiency and coordination of office, and for the vast number of small and medium-sized enterprises, do the main purpose of the website is to carry out network marketing. If the enterprise is not clear why they want to do the site blindly on the horse, the pursuit is beautiful, good-looking, and the so-called "image propaganda", empty "brand communication", it will naturally appear "no applause" embarrassing situation-our netizens online either shopping, watching news, check information, or online entertainment, vent, nonsense, Who is free to look at this useless corporate website?

For small and medium-sized enterprises, they do not really want to do a website, but to do network marketing.

Network Marketing is the use of the Internet to carry out a variety of marketing activities, the development of these activities need an online marketing platform, the platform to build good, through effective publicity and promotion, so that interested people know the platform, know the products and services provided by enterprises; Interactive services eventually established a relationship with the enterprise, became the target customers, or even reached a transaction----this is a complete network marketing process. In this process, the role of corporate web site is an online marketing platform.

If our Internet practitioners and the vast majority of small and medium-sized enterprises from this perspective to think, will not appear to do a site to sleep in the situation.

In fact, from the awakening of small and medium-sized enterprises, we can find a large number of corporate Web sites to revive the example. In recent years, many enterprises to strengthen their own web site reconstruction and improvement, so that the theme of the site more prominent, visitors can quickly find what he wants. More importantly, more and more enterprises to realize the power of search engine marketing, whether it is the keyword ads, or search engine optimization, as long as it can help enterprises to lock his target customers methods and input, have been highly valued.

In addition, the network marketing flow monitoring, effectiveness analysis tools such as the use has gradually been popularized, which makes SMEs can more clearly understand their own website has no use, the promotion has no effect, the next step how to improve. Overall, the corporate web site is adapting to the requirements of the Network marketing environment, the direction of healthy and orderly development.